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Play fair with your branding, says London Olympics lawyer
IF YOU'RE not a sponsor of 2012 then mind how you market your products at the Games The London 2012 Organising Committee has warned UK companies, who are not sponsors of the London Olympics, that associating their brands with the Games could result in court action. Firms cashing in with marketing jargon related to the London Olympics or Paralympics – in ads and press releases – also face paying out hefty compensation for breaching the rules.Read more »

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