Creating powerful brands
Powerful brands don’t just happen overnight, every step has to be planned and delivered.
Our brand team is made up of talented individuals who are the names behind some of the most recognised food, drink & hospitality brands.
We’ll develop creative ideas and a brand plan to guide our thinking, identify priorities and lay out our strategy.
To back this up, we can also help you develop your customer or competitor insight through market research. It’s about making sure you have the right data to hand to make informed business decisions. But from our experience we know getting the right data in our industry can be difficult. As well as working closely with industry insight partners, we have our own research company ‘What Matters’, which specialises in food drink and hospitality. We’ll recommend research to get all the right answers and we’ll guide you through the whole process, from constructing the initial brief, through to interpreting the results.
Research has shown that ‘share of mind’ correlates with ‘share of voice’…at William Murray we’re specialists in making sure your organisation or brand gets heard.
Case Studies
Michel Roux’s Service has all the right ingredients for success
The Academy of Food and Wine Service
William Murray Communications developed an idea for an 'Apprentice’ style reality TV show to drive people to ‘The Academy of Food and Wine Service’ website and create awareness about front-of-house careers. Read more »Campaign delivers revenue and reputation for top London hotel
The Cavendish Hotel – London
London’s Cavendish Hotel achieved a RevPAR increase of 9% and TripAdvisor ranking jumped 28 places – William Murray Communications social media campaign was a key element of the hotel’s revenue growth and channel management strategy. Read more »Unilever Food Solutions leads the debate around food labelling
