This week, Cadbury’s was the latest food company to be criticised by consumers, who claimed its Milk Tray chocolates ‘don’t taste like they used to’. Updating flavours and varieties to reflect contemporary tastes is one thing, but how should companies reformulate their recipes to make their products healthier? HP Sauce and McVitie’s are just two [...]
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So that’ll be us…and us again. It’s not nice to brag, but last night we collected the silverware – and were shortlisted at the FRESH PR Awards! For our United Against Waste PR campaign we won silver in the Freshest Green PR category and for our launch of the doggy box we were shortlisted for [...]
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It doesn’t matter how old you are – your opinion counts. In May last year 3 year old Lily Robinson sent a letter to Sainsbury’s asking why their tiger bread was called tiger bread when, since it looked more like the blotches on a giraffe than a tiger’s stripes, giraffe bread would be a better [...]
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2011 has been a fantastic year for the William Murray team. Here’s a look at some of the highlights and results we’ve achieved for Unilever Food Solutions…
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It was William Murray on tour this weekend as the team were whisked away to Scotland to celebrate Christmas at the beautiful Loch Melfort. Despite the lack of power in the hotel, following the worst storm in Scottish history, lots of merriment was had by candlelight, eating and drinking to our hearts content. The team [...]
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At William Murray we’re always hungry for success and have developed an appetite for winning awards. So Anita, our MD, was delighted when our name was called out at the recent CIPR Awards as the winner of the Home Counties South ‘Best Campaign £10,000 and Under’. The CIPR PRide Awards recognise excellence in PR and [...]
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It’s that time of year again – when the kids, teachers and caterers go back to school. With obesity crisis alarm bells ringing, we can at least be encouraged that children, and their parents, are recognising the importance of healthy school meals, with uptake having risen for the third year running . For this positive [...]
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Over the weekend we secured some fantastic coverage for our client, The Cavendish London hotel, in the Mail on Sunday - the weekly title that boasts a readership of five million. Ahead of the forthcoming Jermyn Street ‘Art of Being British’ festival, we organised a bespoke press trip for the Mail on Sunday Travel Editor, [...]
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Some fantastic news reached the office of William Murray on Sunday evening… the gallant Legion of Lyons reached their goal in the Pedal To Paris challenge, arriving at the Arc de Triomphe intact (just about) and in high spirits. Panting for breath on the Champs-Élysées, the ecstatic team Tweeted “Job done!!!!!! What an experience.. Emotional, [...]
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Next month a team from United Coffee will be taking the ultimate test of endurance when they cycle from London to Paris in aid of this year¹s Royal British Legion¹s Poppy Appeal.  The team needs to raise £4,000 to fulfill its commitment to the charity, which is proving as big a challenge as the ride [...]
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