Market research

William Murray is a full service communications agency. To see how we can strengthen your business offering and get your message across call 0208 256 1360 or email us on success@williammurray.co.uk

Market research

Finding out what's really going on

William Murray market research benefits:

  • Knowledge
  • Interpretation
  • Understanding
  • Confidence

Robust research lies behind every great marketing campaign. Confident business decision making relies on having the latest data at your fingertips. And yet in food, drink and hospitality, facts and figures are few and far between.

This led to us creating our research arm, What Matters, which specialises in these sectors. We recommend the research that's the best fit - qualitative or quantitative - and we guide our clients through the whole process, from constructing the initial brief, through to interpreting the results.

William Murray is a full service communications agency. To see how we can strengthen your business offering and get your message across call 0208 256 1360 or email us on success@williammurray.co.uk

“Their knowledge of the foodservice industry is second to none...”

Penny Moore, Chief Executive, Hospitality Action

The latest news from the William Murray Blog

  • Eggscellent!

    Forget your fad diets and exotic vegetables – the humble egg is the new superfood according to the scientists who reviewed 71 research and reference papers to examine the nutritional composition of eggs and their role in diet.  I think it’s great that such a relatively inexpensive and filling food is now claimed to be so good for us but let’s be good to the hens too and make sure we only buy free range ;-)Read more »
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