Market research

William Murray is a full service communications agency. To see how we can strengthen your business offering and get your message across call 0208 256 1360 or email us on success@williammurray.co.uk

Market research

Finding out what's really going on

William Murray market research benefits:

  • Knowledge
  • Interpretation
  • Understanding
  • Confidence

Robust research lies behind every great marketing campaign. Confident business decision making relies on having the latest data at your fingertips. And yet in food, drink and hospitality, facts and figures are few and far between.

This led to us creating our research arm, What Matters, which specialises in these sectors. We recommend the research that's the best fit - qualitative or quantitative - and we guide our clients through the whole process, from constructing the initial brief, through to interpreting the results.

William Murray is a full service communications agency. To see how we can strengthen your business offering and get your message across call 0208 256 1360 or email us on success@williammurray.co.uk

“Their knowledge of the foodservice industry is second to none...”

Penny Moore, Chief Executive, Hospitality Action

The latest news from the William Murray Blog

  • Play fair with your branding, says London Olympics lawyer

    IF YOU'RE not a sponsor of 2012 then mind how you market your products at the Games The London 2012 Organising Committee has warned UK companies, who are not sponsors of the London Olympics, that associating their brands with the Games could result in court action. Firms cashing in with marketing jargon related to the London Olympics or Paralympics – in ads and press releases – also face paying out hefty compensation for breaching the rules.Read more »
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