british hospitality association  - on your team

The British Hospitality Association (BHA) called in William Murray to boost awareness of its services to independent businesses. By using relevant hooks such as changes in business rates and pensions we demonstrated how the BHA could help its members solve their problems. A mix of e-marketing, social media and PR was used to get cut through with this tough audience. The campaign made a huge difference to the number of businesses visiting the BHA’s website to find out more.



Independent businesses pubs, hotels and restaurants are difficult to reach.  William Murray immediately saw a way through the challenge with a creative campaign that delivered great results from day one.

Phil Wade, Marketing Directer, BHA


45% increase in website visits

460% increase in visits to membership page

30 pieces of coverage

1.5 million opportunities to see