A crisis is always cooking.
Crisis. It’s every company’s worst nightmare. Something bad happens. The media catches wind of it. And your reputation is on the line.
And today, news travels fast. Particularly when you add social media to the mix. All of a sudden, that crisis can spread like wildfire. And then go on smoldering in the background, threatening to ignite again.
But what can you do about it? The event itself might be entirely outside of your control. But what’s never outside of your control is how you respond, and how quickly.
The first rule of crisis management is don’t ignore the crisis.
You need to quickly understand the root of the story, get the facts, and identify the audience – so you can get ahead of breaking news and respond to the media and key stakeholders to try to balance the story.
What constitutes a crisis?
A crisis is whenever an event has the potential to negatively impact your reputation, creating instability in the business.
And every company, large or small, needs to be prepared to manage such threats – or face the potential fall out the damage might cause.
Our crisis team
Our crisis team will advise and manage a crisis from a PR, media and key stakeholder perspective. This covers everything from being the first point of contact for a crisis and managing the crisis team and process on your behalf through to communicating with your employees, customers, suppliers and stakeholders.
Our team of experts have dealt with global disasters like the Boxing Day Tsunami, the horsemeat scandal that affected the European supply chain, a major fire and incident at a clients’ operating site, through to more local issues like product recalls and employee disputes.
When a crisis hits: We will
While all situations are different, many of the rules for dealing with a crisis remain the same. In a crisis situation, we provide the following PR and communications services:
Point of contact when crisis starts
Set up and lead crisis team call to agree messaging
Recommend a communications action plan
Create statements for all audiences (media, employees, customers, suppliers & key stakeholders)
Create live Q&A document
Cascade the communication to the business and provide a contact to direct media enquiries to
Brief key spokespeople and stakeholders on communications action plan
Attend all media interviews, coach and media train spokespeople
Liaise with you for approval
Monitor press and social media and highlight comments headlines as they break
Recommend any required revisions to communications as the crisis develops
Evaluate and provide learnings for use in future crisis action plan
We understand food.
We understand crisis management.
So, pull up a chair and talk to us (before it’s too late).