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Knorr - Dishing up advice on gluten-free

For Knorr, market conditions were tough. At the beginning of 2015, it held just 19% gravy market share for caterers, compared to Bisto’s 42%. But when law changes meant chefs had to get to grips with allergen labelling on menus, opportunity called. Using a bold mix of tactics, our campaign made gluten-free simple for chefs, smashed every KPI and delivered commercially for our client – growing KNORR market share by 5.7%.

 

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William Murray not only get how to deliver a creative campaign, but how to ensure every communication delivers commercially too.

Leon Mills, Marketing Manager, KNORR


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