LYONS COFFEE - #demand more from Your daily grind
Sales of LYONS coffee bags had gone flat. Our job was to relaunch the brand with a new look and feel and support it with an influencer campaign that would leverage the iconic British brand’s rich history and drive sales. From full page print ads and boots on the ground sampling to online competitions and social – we mixed the best of old and new to deliver a 19% increase in sales.
“William Murray is a fully integrated part of our marketing team and instrumental in driving our business forward. This year alone they’ve helped drive a 19% sales uplift for one of our key brands "
Dan McGrath, Head Of Marketing, UCC Coffee UK & Ireland