Delve Insights Launch
 

21 March 2019

NEWS RELEASES

William Murray launches
Delve Insights 
 

William Murray PR & Marketing has announced the launch of Delve Insights, its new intelligent social listening insight tool that can monitor online conversations taking place in foodservice, giving operators real time research to make informed sales and marketing decisions.   

The intelligent tool can monitor and analyse all online conversations across Twitter, Facebook, Instagram, blogs, forums and news websites. 

Fiona Hamilton, Group Account Director, said: “This is a first for foodservice. After months of development we have launched Delve Insights, our intelligent social listening insight tool to give food and drink operators the competitive edge. We can help brands understand what audiences are saying about them, their competitors, and the market in general. You have to ask yourself, with all this insight, why would you leave it up to guesswork?” 

This clever new tool allows operators to tap into conversations to help them understand what their audience has to say about their brand and products, competitors, and the market in general to generate qualitative research at quantitative levels. This real time research is then analysed to evaluate and benchmark what’s being said online about a particular brand, the market and how it performs against competitors. 

Hamilton continues: “We take all this rich data and do two things. We make sure the messages are right for the market and audience and discover the right influencers to talk about your brand to increase awareness. It’s a cost-effective way to inform and build your sales and marketing strategy by listening to what your audience actually wants and needs.” 

To coincide with the launch at the Arena Savoy Lecture, William Murray monitored and analysed online conversations taking place around Brexit. 

Brexit online debate 

  •  In one month alone, there have been 6,000 mentions of Brexit and food online – generating 36 million impressions 

  •  The biggest spike in conversation around Brexit and food was between 18 and 20 February, just before the international treaty ratification deadline 

Top issues when it comes to food security: 

  • Food safety (45%) 

  • Chlorination (39%) 

  • Food labelling (15%) 

Drilling down into the negative conversations, these topics feature most frequently: 

  • Food shortages (88.8%) 

  • Supply chain issues (7.9%) 

  • Riots (0.5%) 

  • Price increases (2.7%) 

 Volume of conversation around different parts of the supply chain: 

  • Farmers (60%) 

  • Operators (35%) 

  • Wholesalers (4%) 

  • Suppliers (2%) 

Food shortages are dominating the media conversation – but what foods are people talking about? 

  • Chicken (51.4%) 

  • Fruit and veg (27.8%) 

  • Cheese (7%) 

  • Milk (4%) 

 MPs dominating the conversation:  

  • Michael Gove (72%) 

  • Theresa May (19.8%) 

  • Liam Fox (4.9%) 

  • Jeremy Corbyn (3%) 

The most influential MPs driving the debate and shaping the conversation 

  1. David Lammy, Labour MP for Tottenham 

  2. Richard Corbett, Labour MP for Yorkshire and the Humber 

  3. Yvette Cooper, Labour MP Normanton, Pontefract,
    Castleford & Knottingley 


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About William Murray

William Murray PR & Marketing is a specialist food, drink & hospitality agency that has been delivering award winning campaigns for 30 years. The agency’s clients include, UCC Coffee UK & Ireland, Quorn, Bestway Wholesale, Santa Maria, Elior, Delifrance, Good Hemp, The National Hemp Service, The Food Solutions Group, Zummo and BRITA Professional.

www.williammurray.co.uk 

William Murray on Twitter: @WilliamMurrayPR


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Delve Insights Veganuary research
 

12 March 2019

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Greggs’ vegan sausage roll most talked about during Veganuary

In light of booming success in the vegan market (such as Greggs’ recent £1bn milestone thanks to its vegan sausage roll),research from William Murray PR & Marketing has tapped into ‘Veganuary’ – a month-long veganism challenge during January which saw a record 250,000 sign ups this year.(1)  

Using its social listening tool, Delve Insights, the team at the specialist food and drink agency kept track of what people were saying online about the much-anticipated month. After weeks of indulgence over the Christmas period, Veganuary was a welcome change for many, who considered it as a personal challenge for 2019. 

McDonald’s and M&S were quick off the mark to announce new vegan-friendly products in January, with vegan Happy Meals and the Plant Kitchen ranges appearing on shelves across the country. But it was Greggs that won the battle of the brands for NPDs with its vegan friendly sausage roll, owning 67% of product mentions. 

When it came to brand share of voice, plant-based meat alternatives Oumph and Quorn were the top two most talked about brands over Veganuary, proving the nation’s willingness to adopt plant-based proteins in place of meat. This was also true for individual ingredients, withtofu (44%)and jackfruit (34%) popular choices. 

So, why did people take part? With 50,305 mentions, it was a widely debated topic with the majority (75%) of consumers conscious of health benefits and 16% talking about environmental impact. What’s more, the social listening tool saw a spike in Veganuary conversations around on Monday afternoons and Saturday mornings – times of the week where health is more likely to be front of mind. 

Overall, Veganuary was generally well-received online, with more than two-thirds (64%) considering the month-long lifestyle challenge a positive change. Cities known for their cosmopolitan culture - London, Manchester, Brighton and Bristol - were most vocal and positive on Twitter.  

To understand more on what’s being said about you and your competitors, get in touch with the specialist team at William Murray

 


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About William Murray

William Murray PR & Marketing is a specialist food, drink & hospitality agency that has been delivering award winning campaigns for 30 years. The agency’s clients include, UCC Coffee UK & Ireland, Quorn, Bestway Wholesale, Santa Maria, Elior, Delifrance, Good Hemp, The National Hemp Service, The Food Solutions Group, Zummo and BRITA Professional.

www.williammurray.co.uk 

William Murray on Twitter: @WilliamMurrayPR


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Délifrance’s breakfast and brunch Report
 

8 October 2018

NEWS RELEASES

Elior UK’s development chef goes behind bars to train young offenders

Chefs from Elior UK have spent four-days behind bars in Polmont Young Offenders Instituteto train young offenders in key culinary skills. The ‘World Host Hospitality’ training, organised by Springboard, gave the ten attendees not only the skills to present and cook food in a professional manner, but also the confidence they need to secure work upon release.

Over the four days, development chef for Elior UK Iain Williams, along with Elior chefs Amber Mason and Chris Shanks, covered traditional kitchen work and prep, before challenging the attendees to a series of cooking competitions. Skills on show varied from perfectly preparing veg for crudités, to being runners for the food itself and learning the right body language for front-of-house service.

Iain has been doing this training for the past three years with Elior UK and Polmont Young Offenders Institute, but this year was particularly special. The Scottish Prison Service asked for the programme to be rolled out across Scotland, after seeing the offenders prepare and serve exceptional food to a conference of 70 people first-hand.  

The impact of the training has already been seen. Iain Williams says: “The course is incredible, and seeing the reaction from all the delegates at an international symposium on youth offendingthis year was something I’ll never forget. 

“But the best sign is how we’ve already had a couple of attendees from previous courses hired as general assistants in the industry. These are full time jobs they have secured directly because of the training they received on the course. We are hopeful the training will be rolled to other establishments out across the rest of Scotland.” 

Colin McConnell, chief executive of the Scottish Prison Service, said: “The course was an outstanding example of the value of the human touch.

“The event was a master class in leadership, organisation and buy-in, and the smiles, energy and positivity from everyone involved was infectious and compelling. Everyone I spoke with was, to put it simply, blown away.”

 


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About Elior

Elior operates high profile catering contracts across the B&I, health & care home, defence, education, stadia and heritage sectors. It provides customers with a bespoke offer that focuses on great food, drink and customer service and couples it with the benefits that a large company brings. Elior UK is part of Elior Group which operates worldwide with annual revenues of €6,422 million. 

For further information: http://www.elior.co.uk

Elior UK on Twitter: @EliorUK


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Anna BerryDelifrance
Chiltern foods new production site
 

17 December 2018

NEWS RELEASES

Chiltern Foods expands its Aylesbury site to accommodate growth in demand for healthier menu options

Aylesbury, 17 December 2018 –Chiltern Foods – one of the UK’s leading manufacturers of award-winning fresh produce – has launched the £1 million evolution of its production facility in Aylesbury. The new advanced site, which officially opened on 14 December, will see Chiltern Foods answer the growth in demand for their award-winning products.

Chiltern Foods, which is part of The Food Solutions Group, has been producing a wide array of products, from award-winning fresh salads to jacket potato fillings, at its Aylesbury site for nearly 30 years. It supplies to some of the UK’s most popular restaurant chains, satisfying the nation’s ever-growing hunger for fresh and healthy menu options.  

Christoph Haschka, CEO, The Food Solutions Group, said; “We’re excited to have the opportunity to take on a new site and grow both our workforce and business. Aylesbury has been a fantastic location for us for decades now. Being so central, it enables great connections with customers, and means we can deliver the freshest products each day – something vital for all of our products.”

(l-r) The Rt Hon David Lidington, Aylesbury MP & Christoph Haschka, Chiltern Foods CEO with Chiltern Foods product.

(l-r) The Rt Hon David Lidington, Aylesbury MP & Christoph Haschka, Chiltern Foods CEO with Chiltern Foods product.

The Rt Hon David Lidington CBE, Aylesbury MP, opened the new site and said: “Chiltern Foods has a long history in Aylesbury, and I am pleased to have been asked to open their new production facility today.        

Aylesbury’s central location makes us an ideal choice for business. So, I am delighted that Chiltern Foods has decided to continue to invest in its future with us and I particularly welcome the news about local jobs. This is good news for Aylesbury and I wish them every success for the future.”  

Nearly £1 million has been invested into the new site, guaranteeing it houses the finest equipment and expanding the size to 20,000 square foot. This enables the elite workforce to continue to deliver the great tasting products that both major retail and foodservice outlets across the UK have come to expect from the Chiltern Foods brand.


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About Chiltern Foods 

Chiltern Foods is one of the UK’s leading manufacturers of award-winning salads, breakfast foods and fillings. It has been based in Aylesbury since 1991 and operates in both the major retail and foodservice markets. 

To find out more about Chiltern Foods and see its full range of products visit its website at http://www.chilternfoods.net


 
Dave Greenwood
Elior UK trains young offenders
 

18 October 2018 

NEWS RELEASES

Elior UK’s development chef goes behind bars to train young offenders

Chefs from Elior UK have spent four-days behind bars in Polmont Young Offenders Instituteto train young offenders in key culinary skills. The ‘World Host Hospitality’ training, organised by Springboard, gave the ten attendees not only the skills to present and cook food in a professional manner, but also the confidence they need to secure work upon release.

Over the four days, development chef for Elior UK Iain Williams, along with Elior chefs Amber Mason and Chris Shanks, covered traditional kitchen work and prep, before challenging the attendees to a series of cooking competitions. Skills on show varied from perfectly preparing veg for crudités, to being runners for the food itself and learning the right body language for front-of-house service.

Iain has been doing this training for the past three years with Elior UK and Polmont Young Offenders Institute, but this year was particularly special. The Scottish Prison Service asked for the programme to be rolled out across Scotland, after seeing the offenders prepare and serve exceptional food to a conference of 70 people first-hand.  

The impact of the training has already been seen. Iain Williams says: “The course is incredible, and seeing the reaction from all the delegates at an international symposium on youth offendingthis year was something I’ll never forget. 

“But the best sign is how we’ve already had a couple of attendees from previous courses hired as general assistants in the industry. These are full time jobs they have secured directly because of the training they received on the course. We are hopeful the training will be rolled to other establishments out across the rest of Scotland.” 

Colin McConnell, chief executive of the Scottish Prison Service, said: “The course was an outstanding example of the value of the human touch.

“The event was a master class in leadership, organisation and buy-in, and the smiles, energy and positivity from everyone involved was infectious and compelling. Everyone I spoke with was, to put it simply, blown away.”


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About Elior

Elior operates high profile catering contracts across the B&I, health & care home, defence, education, stadia and heritage sectors. It provides customers with a bespoke offer that focuses on great food, drink and customer service and couples it with the benefits that a large company brings. Elior UK is part of Elior Group which operates worldwide with annual revenues of €6,422 million. 

For further information: http://www.elior.co.uk

Elior UK on Twitter: @EliorUK

About Elior Group 

Founded in 1991, Elior Group has grown into one of the world's leading operators in the catering and support services industry, and has become a benchmark player in the business & industry, education, healthcare and travel markets. Now operating in 16 countries, the Group generated €6,422 million in revenue through 25,000 restaurants and points of sale in FY 2016-2017. Our 127,000 employees serve 5.5 million people on a daily basis, taking genuine care of each and every one by providing personalized catering and service solutions to ensure an innovative customer experience. We place particular importance on corporate social responsibility and have been a member of the United Nations Global Compact since 2004, reaching the GC Advanced Level in 2015. The professional excellence of our teams, as well as their unwavering commitment to quality and innovation and to providing best in-class service is embodied in our corporate motto: "Time savored".

For further information please visit our website (https://www.eliorgroup.com) or follow us on Twitter (@Elior_Group)


NEWS RELEASE ARCHIVE

 
Anna BerryElior UK