Simon Stenning leading The Future of Foodservice: The 2030 Vision seminar at HRC 2024

Events

A look to 2030: a vision for the foodservice market

April 2024

Account executive Eider took a seat at HRC and traveled with Simon Stenning, the founder of Future Foodservice, to the year 2030 as he looked to the future of the industry. Here she shares her key take outs from the seminar –  Future of Foodservice: The 2030 Vision.

Simon highlighted two key trends that caught my attention: Friction-Free and the Pleasure Principle. He picked both of these out as ‘emerging fault lines shaping the UK hospitality landscape and determining foodservice fortunes’.

To understand better these fault lines, first he set out some context about the changing behavior of the generations. GenZ and Millennials will become the main part of the workforce, whereas GenX and the Baby Boomers will become the main generations to enjoy leisure and retirement as they remain younger and healthier for longer.

Simon said the implications of generation changes could present positive drivers towards growth for foodservice in the UK.

Friction-Free

Simon defined friction-free as streamlining and simplifying the entire process of food and drink consumption.

Technology will help consumers have a Friction-Free experience in the foodservice sector with apps, just walk-out stores, self-serve bars, and self-serve kiosks. Not only that, but we may see a trend towards consumers getting whatever they want, wherever, and whenever with their devices. These advancements will support the desire to have more free time and get a better work/life balance.

I’m looking forward to seeing more tailored offers – especially if technology can help save me time and make life easier.

Pleasure Principle

The Pleasure Principle is all about enjoying time to the max.

Two things stuck out for me here. First, how the Pleasure Principle is creating a new format of cafés that is called “Daytime Restaurants”. These restaurants will be open until 5pm and support the theory of making more enjoyable the daytime for the customer experience.

Also, the fine-dining market will grow as customers crave the “sophisti-casion” – premium, experimental and glamourised experiences. Think underwater restaurants, interactive experiences and sky high dining where the diners are close to the theatre and part of the action.

For me, these type of restaurants elevate the dining experience and give the wow factor (often encouraging me to spend more money.!) As we are willing to enjoy more, restaurants with experiences are the perfect excuse to dine out.

In conclusion, while there are still challenges that the hospitality industry will face, according to Simon’s predictions, these challenges will not stop the growth of the foodservice market in the UK. In fact, these trends could create new opportunities for operators.

Insights & Trends

Arena Networking Navigator is back for 2026

January 2026

We know first-hand that careers in foodservice and hospitality are built on relationships. That’s why we’re proud to be returning for a second year as partners of the Arena Networking Navigator Programme 2026, alongside Arena and Performance Works International. 

Following a successful inaugural year, the programme is back with renewed momentum and a clear purpose: to continue addressing a recognised skills gap among early-career professionals who have not always had access to the in-person networking experiences that are so vital to long-term success in our industry. As the way we work evolves, the ability to form meaningful, career-defining connections remains a critical skill – and one that doesn’t always come naturally. 

Launching in February 2026, the six-session hybrid programme once again blends expert-led online learning with high-impact, face-to-face experiences at two flagship Arena events. The structure is designed to build confidence step by step, ensuring delegates can put theory into practice in real-world industry settings. 

The programme begins with the fundamentals: understanding why networking matters, what makes a strong first impression and how to become a more effective, authentic networker. Delegates then focus on refining their elevator pitch, learning how to break the ice, prepare for events and adapt their approach for in-person and online environments. 

A core strength of the Networking Navigator is the opportunity to practise these skills live. The Arena Futures Live Event provides a supportive space for delegates to connect with peers and industry leaders, while Networking 101 sessions tackle practical challenges such as entering and exiting conversations, steering discussions with confidence, following up effectively and approaching new contacts. 

Preparation for one of Arena’s most prestigious events is another key milestone. Delegates will set clear objectives, rehearse introductions and receive practical guidance ahead of the Arena Savoy Lecture at The Savoy, London. The programme concludes with a graduation ceremony at the Savoy Lecture itself, where participants are invited on stage to receive their certificates. 

Our own Olivia Charles was one of the successful 2025 cohort. Here’s what she had to say about it: “Before joining the Networking Navigator programme, networking felt daunting. The course pushed me outside my comfort zone and helped me realise that most people feel exactly the same. We are all simply there to connect. It shifted my mindset, strengthened my confidence and gave me practical tools to approach people, hold meaningful conversations and navigate interactions with ease. It has been a genuinely valuable experience for both my personal and professional development.”

Priced at £950 + VAT, including attendance at both Arena Futures and the Arena Savoy Lecture, the Arena Networking Navigator Programme is a powerful investment in future industry leaders. 

Head to area.org.uk for details.  

 

Insights & Trends

Trend watch: The fibre opportunity in foodservice comms

January 2026

By Rachel Taylor, managing director, William Murray PR & Marketing

Fibre is becoming the biggest comms opportunity in UK foodservice this year, and one businesses should maximise.

The M&S 2026 Health Trends report highlights fibre’s move into the mainstream: “Fibremaxxing is about strategically ‘maximising’ the fibre in your meals (like swapping white rice for brown or adding chia seeds to your lunchtime salad),” the report suggests.

Consumers are actively ‘fibremaxxing,’ and that creates a clear, timely story for operators and brands.

As a comms specialist I’m watching this because it’s simple to activate and easy to measure. Reformulate for texture and taste, build menu swaps that add clear grams of fibre, and tell the story in plain language.

Do that and you’ll drive trial and repeat visits.

Three quick, practical moves I’d prioritise for a comms strategy:

  1. Make it tangible: Always show grams of fibre per portion and a one‑line benefit.
  2. Lead with flavour: Frame fibre as a taste and texture win, not a compromise.
  3. Share what you doing: Join or lead the ‘fibre’ conversation, using your spokespeople to contribute to trend reports to drive maximum trade media pick‑up on what you are doing – and why.

If your brand can make fibre convenient and craveable, the commercial upside is real, and the comms lift will follow. Have you got the right launch narrative that wins attention ready to go? Can I help?