Simon Stenning leading The Future of Foodservice: The 2030 Vision seminar at HRC 2024

Events

A look to 2030: a vision for the foodservice market

April 2024

Account executive Eider took a seat at HRC and traveled with Simon Stenning, the founder of Future Foodservice, to the year 2030 as he looked to the future of the industry. Here she shares her key take outs from the seminar –  Future of Foodservice: The 2030 Vision.

Simon highlighted two key trends that caught my attention: Friction-Free and the Pleasure Principle. He picked both of these out as ‘emerging fault lines shaping the UK hospitality landscape and determining foodservice fortunes’.

To understand better these fault lines, first he set out some context about the changing behavior of the generations. GenZ and Millennials will become the main part of the workforce, whereas GenX and the Baby Boomers will become the main generations to enjoy leisure and retirement as they remain younger and healthier for longer.

Simon said the implications of generation changes could present positive drivers towards growth for foodservice in the UK.

Friction-Free

Simon defined friction-free as streamlining and simplifying the entire process of food and drink consumption.

Technology will help consumers have a Friction-Free experience in the foodservice sector with apps, just walk-out stores, self-serve bars, and self-serve kiosks. Not only that, but we may see a trend towards consumers getting whatever they want, wherever, and whenever with their devices. These advancements will support the desire to have more free time and get a better work/life balance.

I’m looking forward to seeing more tailored offers – especially if technology can help save me time and make life easier.

Pleasure Principle

The Pleasure Principle is all about enjoying time to the max.

Two things stuck out for me here. First, how the Pleasure Principle is creating a new format of cafés that is called “Daytime Restaurants”. These restaurants will be open until 5pm and support the theory of making more enjoyable the daytime for the customer experience.

Also, the fine-dining market will grow as customers crave the “sophisti-casion” – premium, experimental and glamourised experiences. Think underwater restaurants, interactive experiences and sky high dining where the diners are close to the theatre and part of the action.

For me, these type of restaurants elevate the dining experience and give the wow factor (often encouraging me to spend more money.!) As we are willing to enjoy more, restaurants with experiences are the perfect excuse to dine out.

In conclusion, while there are still challenges that the hospitality industry will face, according to Simon’s predictions, these challenges will not stop the growth of the foodservice market in the UK. In fact, these trends could create new opportunities for operators.

Insights & Trends

The UK trends driving choice & growth in 2026 – IGD Away From Home

November 2025

IGD’s director of shopper insights, Rhian Thomas, explores trends shaping the UK food industry in 2026.

The UK food industry is in flux. Economic pressures, lifestyle changes, and new expectations around health and sustainability are shifting shopper and consumer behaviours and redrawing the food landscape.

To help businesses navigate this transformation, we’ve released four reports exploring the trends driving choice and growth across key UK food sectors: Grocery, Shoppers, Away From Home and Food to Go. Here’s a look at the highlights.

Grocery retail: rethinking loyalty in an age of choice
Customer expectations are higher than ever. They want affordable options that don’t compromise on quality, and they expect businesses to make sustainability simple, health guidance clear, and availability consistent.

Our grocery retail report explores how these priorities are driving choices, from the growing importance of value and wellness to the role of memorable experiences in driving trade-up.

For retailers and brands, success will come from balancing cost and convenience with clarity, resilience, and emotional connection.

Shoppers: understanding the new choice drivers
Shoppers will remain cautious in 2026 but expect quality and value. They are savvy and experienced, prioritising affordable options that don’t compromise on experience.

Our shopper report explores how value, sustainability, health, and resilience are shaping behaviour.

Consumers want businesses to make sustainable choices simple, provide clear health guidance, and ensure consistent availability. For retailers and manufacturers, success in 2026 means balancing cost, convenience, and conscience, while delivering experiences that resonate.

Away From Home: redefining value, experience, and purpose
The UK’s away from home sector faces a cautious but opportunity-rich 2026. Consumers are dining out, yet their choices are shaped by tighter budgets and higher expectations. Value now means more than price as it emphasises quality, convenience, and experiences that feel worth it.

Our away from home report shows demand for affordable options that don’t compromise on enjoyment, alongside a growing appetite for health and sustainability as standard.

Operators that combine smart pricing with agile menu design, tech-enabled efficiency, and memorable experiences will win loyalty in a challenging economy. The next phase of growth will come from delivering experience-led value.

Food to go: convenience with a conscience
The UK’s food to go market remains resilient and fast-moving, shaped by economic pressures, changing work patterns, and evolving consumer expectations.

Our food to go report explains that consumers will want more than low prices in 2026. Health and sustainability have become non-negotiable, with demand for clear nutritional information, responsibly sourced ingredients, and packaging that makes sustainable choices simple.

At the same time, technology is redefining convenience, from self-serve kiosks and automated retail to loyalty apps and digital touchpoints that enhance speed and engagement.

Winning in this market means balancing value with innovation, delivering quick, accessible options that meet health and sustainability goals, while creating experiences that connect.

For more information, click here.

News

Trade braces for Budget as chancellor sets the scene for tough decisions  

November 2025

In a speech at the start of November, chancellor Rachel Reeves refused to rule out tax rises in the forthcoming Budget.  

Setting the scene, Reeves said that she will “make the choices necessary to deliver strong foundations for our economy”, but she added that since the last Budget, “the world has thrown even more challenges our way”.   

She said: “The continual threat of tariffs has dragged on global confidence, deterring business investment, and dampening growth. Inflation has been too slow to come down as supply chains continue to be volatile - meaning that the cost of everyday essentials remains too high.” 

There has been widespread speculation since the speech that Reeves could put up the basic rate of income tax. But the details – of this and the rest of the Budget – won’t be revealed until 26 November.  

She said: “As I take my decisions on both tax and spend, I will do what is necessary to protect families from high inflation and interest rates, to protect our public services from a return to austerity and to ensure that the economy that we hand down to future generations is secure, with debt under control.”  

Industry under pressure 

The foodservice and hospitality industry is no doubt waiting for November 26 with bated breath, after the last Budget proved to be a blow for many in the trade. A recent survey from a group of industry bodies including UKHospitality and the BII, revealed that one-third of hospitality businesses are operating at a loss. The survey also found that 63% had reduced hours available to staff and 76% of hospitality operators reported having to increase prices.  

Following Reeves’ speech, Steven Alton, chief executive of the BII, said on LinkedIn: “More taxes will simply deliver further unnecessary failure resulting in 35% of pubs closing their doors for good and worsening our national economic position.” He urged people to write to their local MPs in a bid to save local pubs. He emphasised their contributions to both the community and the economy.  

Wine and spirits businesses, too, have called on Government to scrap planned duty hikes and “avoid more prohibitive price rises, which will further fuel inflation”. 

In a statement from industry body the Wine & Spirit Trade Association (WSTA), businesses said that if Reeves ploughs on with plans to increase duty by RPI in this month’s Budget, at an estimated 4.5%, consumers will be landed with further price rises, adding 14p on a bottle of Prosecco, 16p on a bottle of red wine and 47p for a bottle of gin. 

The WSTA said alcohol businesses are still reeling from tax hikes introduced in February, but on top of that a “costly new glass tax, known as EPR”, has come into effect. 

“Add to this the rise in National Insurance, minimum wage hikes and reduced business rates relief, the wine and spirit sector finds itself in a perfect storm of crippling costs,” the WSTA said.  

Angus Lilley from Penfolds owner Treasury Wine Estates added that community pubs, restaurants and wine retailers are already under pressure.  

“Further tax increases will only deepen the pressure,” he said. “Higher costs mean tougher choices for local pubs, higher prices on the menu, and less money flowing through the hospitality sector that keeps towns and cities vibrant.”   

Ahead of the Budget, UKHospitality is urging the trade to join its #TaxedOut campaign, as it calls on Reeves to lower business rates, fix National Insurance changes and cut VAT on hospitality. There are a range of letter templates, social media tools and posters here 

Suppliers, consumers and hospitality employees can also use the BII’s letter templates to write their MPs here