UCC CoFFEE - the art of blending
Our job was to get high end restaurants to take their coffee as seriously as they took their wine – driving sales of Grand Crü, the pinnacle of the UCC Coffee range. So we recruited Master Sommelier, Ronan Sayburn, to develop two completely new blends. Using a sommelier was completely unprecedented in the coffee world. And the move certainly turned some heads. Ronan’s Art of Blending masterclass at London Coffee Festival was packed to the rafters – just in time for the grand unveiling of the all new Grand Crühe helped develop. But it wasn’t just a stunt. In fact, to this day, Ronan still works with UCC to develop distinctive new blends.
“By partnering with Ronan, one of the few Master Sommeliers in the world, we’ve created unique, stand out content that has not only built brand equity, but helped get coffee taken as seriously as wine in some of the UK’s top restaurants.”
Dan McGrath, Head of Marketing, UCC Coffee UK & Ireland