Posts tagged Foodservice
Bisto gives competitors a roasting as UK’s most talked about gravy
 
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Bisto was the consumers’ go-to gravy brand for the festive period, with 66.5% share of voice, followed by Oxo (24.3%), Maggi (7.5%), Knorr (1.2%) and Kallo (0.6%). 


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Using social data from the 2018 Christmas period, we kept track of what people said about gravy and the foods they associate with it and the go-to gravy brands for that perfect roast or winter warmer. After all, what would Christmas be without gravy?

Managing director Dave Greenwood said: “We have developed a new social listening tool, Delve. This means we can keep our ears close to the ground on what consumers are talking about online, as there’s a great deal we and our clients can learn from these conversations and attitudes.

“During Christmas 2018, over 2,000 unique UK authors spoke about gravy. It’s clear the traditional, iconic Christmas dinner is still just as important to consumers, and it has been interesting to understand their preferences for the biggest meal of the year.”

When it came to perfect flavour combinations, UK consumers had their eyes on the festive prize – turkey. It was by far the most popular meat mentioned alongside gravy, (68.6%), followed by beef (14.6%), chicken (11.8%), lamb (3.3%) and duck (1.6%). 

Further proving the nation’s obsession with the traditional Christmas Day roast, the most popular keywords used alongside gravy were ‘Christmas’, ‘dinner’, ‘roast’, ‘xmas’, ‘turkey’, ‘stuffing’ and ‘potatoes’. Consumers also enjoyed posting about their Christmas dinners, with the biggest spike in traffic on 25 December between 4-6pm.

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In true 2018 fashion, the topic of veganism was front of mind for many. In posts discussing special dietary requirements, 56.4% mentioned veganism, followed by vegetarianism (29.9%) and gluten free (13.7%). 

Through Delve we can understand social trends and influence at play and use this unique insight to map out a client’s marketing strategy based on real time information. 

Want to know more about how Delve can give you unique insights into your brand, competitors or customers? Or how we can help you understand more about a category and what’s really being said about it? Then pull up a chair.

 
Big Data: The Gamechanger
 
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“If you’re able to understand and act upon business data, your decisions are smarter, operations more profitable and customer experience is more personalised.”


With less than week to go until BigData: The Gamechanger roundtable at The Foodservice Show on Tuesday 22 January, we thought we’d share just some of the questions we’ll address during the session.

  • What does big data actually mean?

  • How can big data help businesses evolve and become more efficient?

  • And how can we use it to personalise the customer experience? 

Matt Napleton from Zizo software, who works with Marks & Spencer, the BBC and Experian is co-hosting the event with us to share his expertise and insight. 

All attendees will be offered a review of how to leverage the commercial benefits from their data and a competitor social media audit. 

This exclusive roundtable is a fantastic opportunity to connect with CEOs, buyers, chefs, and food, drink & hospitality business leaders. We’ll also be publishing a report, which will be shared with everyone who attends. 

 We’re excited to have representatives from:

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Keep an eye here on our blog. Shortly after the event we’ll be releasing an exclusive report shining a light on the key talking points of the day. But, for now, visit the Eventbrite page to secure your place.

You can find us in the Concourse Suite 23, Hall 9 at the National Exhibition Centre in Birmingham on 22 January between 13.30 and 14.30.


 
LACA 2018: Our Highlights
 
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"Plant-based food hasn’t just arrived in foodservice, it’s here to stay."


Health, sustainability and plant-based products were the unmissable trends we saw at this year’s LACA Main Event in Birmingham. 

Often we see foodservice trail behind consumer product development. But, it would seem that brands right across foodservice are now doing all they can to create products to meet growing demand from savvier customers, particularly teenagers and secondary students. 

 Health

As school meal standards continue to improve, reduced salt and sugar was a key focus for Kraft Heinz, who has launched healthier versions of its beans and tomato ketchup into schools. 

On their stand they had a blind taste test pitting an own-label ketchup against their regular and reduced product. We passed the test with flying colours, proving once and for all that William Murray knows its ketchup.

Sustainability

The global push for greener products and less environmentally-damaging supply chains continues. Quorn’s campaign encouraging kids to eat meals that are as good for them as they are for the planet aligns with the growing number of young people adopting alternative diets in order to reduce their environmental impact. 

 Elsewhere, Young’s was promoting not one but three sustainable fishing accreditations across their products, proving that sustainability and responsible sourcing continue to drive schools’ purchasing choices. 

Plant-based

2018 really has been the year when the vegan diet went mainstream. At LACA you couldn’t look to a stand without seeing the ‘V’ word leading a list of products or featuring as a hero, something that just wouldn’t have been the case just a few years ago. 

Vegan pastries from Délifrance, a new vegan-range from Kerrymaid and an entire stand from the UK’s first entirely vegan football club, the Forest Green Rovers, were just the tip of the iceberg. 

Plant-based food hasn’t just arrived in foodservice, it’s here to stay.