Foodservice
Joining the dots between marketing and sales.
We’re really good at cracking our client’s problems.
That’s down to an understanding of the market, how the media landscape is changing and how your customers want to receive communication. Consistency comes from our team of specialists who create content that works across owned, earned and paid media.
We’re also skilled at brokering results-driven partnerships between brands, key influencers, and operators.
In short, we create campaigns other agencies can’t – campaigns based on insight, data and over 500 years of combined expertise.
All measured in a way that connects marketing to your bottom line.
22 %
increase in business
Our care report for Elior delivered a 22% increase in business and a 40% larger pipeline.
6
figure contracts
Six figure contracts secured because of the first ever plant-based chef training partnership between HIT and Quorn.
5.7 %
market growth
Our KNORR gluten-free campaign delivered 5.7% market growth.
35 %
sales increase
We delivered a 35% sales increase for Santa Maria via our Taste of Pepper campaign.
19 %
sales uplift
Delivered 19% sales uplift across UCC Coffee & new Subway contract worth £1m.
11 %
increase in brand awareness
Our Wise up on Waste campaign for Unilever Food Solutions delivered an 11% increase in brand awareness in 12 months.
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William Murray really understands our brand and has created a campaign with a purpose as well as significant reach.
We have been delighted with the report. It’s supported our new business activity and helped secure new clients since its launch.
William Murray created unique stand out content that has not only built brand equity, but also helped get coffee taken as seriously as wine in some of the UK’s top restaurants.
William Murray not only gets how to deliver a creative campaign, but how to ensure every piece of communication is working hard to deliver commercial results for the client too.
Food enthusiasts.
Marketing obsessed.
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