We help generate
results that matter.

For major food and drink companies

We help you generate growth in retail by creating and delivering plans that successfully engage major retailers. With our partner Category Wins, we have experience in category and sales management and we have experience across food and drink categories in many sectors including ambient, chilled, beverages, alcohol and others from small to large brands. We’re also skilled at creating results-driven partnerships between brands and key ambassadors and influencers. Our team are expert when it comes to shopper marketing and national media campaigns to support your growth in retail.

For major trade organisations

Getting market ready

Market accelerator program for trade organisations

Whether it’s a full end-to end service to get your producers retail ready or marketing support to build brand awareness, we have the specific expertise to help you.

A full end-to-end service helping businesses new to the UK and other markets to improve market understanding, become export ready and target sales opportunities. All to help grow your business by upskilling in multiple disciplines such as commercial, logistics, insight, compliance PR and marketing strategy before identifying buyers to target.

Accelerating growth

Major retailer and foodservice access service

Working on behalf of companies and trade organisations to target and connect with senior managers in major retailers and foodservice businesses to raise awareness of your organisation, drive listings and accelerate growth.

Ready to launch

Market familiarisation event

Introducing businesses to the UK with an in-market orientation (incl. relevant business presentations), expert speakers, customer food and drink tours and familiarisation. We can even set up logistics & hotels for you.

Improving visibility

Trade and consumer campaigns

Generating an audience for organisations and businesses that helps you build brands, reputation and drive growth through the creation of powerful integrated PR and marketing campaigns.

5 k

new buyer contacts

In six weeks, with £30k we delivered 5,000 new buyer contacts for CEDA.

55 m

trade and consumer reach

The Kraft Heinz and Absurd Bird partnership delivered a 55 million trade and consumer reach.

7 m

consumer reach

Generating brand awareness for Seafood from Norway in a major retailer delivering a 7 million consumer reach.

£1 m

revenue generated

Launching nine products in three categories for Paul’s Finest Quinoa, Category Wins generated £1m in revenue via Sainsbury’s.

1.2 m

revenue generated

Generated revenues in excess of £1.2m for Yog helping them launch in Tesco, Waitrose and Wholefoods.


major retailers

During a range review Category Wins secured 12 new listings for Alpro in Waitrose – generating +£1.5m revenue.

Download a full copy of our Retail credentials

William Murray X Absolutely Carribean

William Murray delivered a strategic and well thought through plan with great results in a very short space of time.

Senior advisor PR and marketing
Caribbean Export Development Agency
William Murray X Kiddylicious

William Murray understood our business and industry like no other. We had a short window of opportunity and their advice and approach helped us capitalise on it, achieving listings in every major UK supermarket.

William Murray X Clive's Purely Plants

Excellent. Your expertise in combining category management and commercial support has allowed me to change approach with key retailers and land business.

Managing director
Clive’s Purely Plants
William Murray X Zinda

The team used its commercial and category experience to turn a decision around in very difficult circumstances. Quite frankly, we couldn’t have maintained this crucial business without you – the guys were a godsend.

Managing director

Zinda Foods

We can help you generate results that matter

Get in touch