Bold ideas.
Smart strategies.
Commercial results.

30 years

For over 30 years our campaigns have delivered real, measurable, commercial value for our clients in foodservice and retail.

That’s why we are the first choice for sales and marketing teams who need to deliver meaningful sales outcomes. It’s also why three out of four of the UK’s biggest foodservice brands choose to work with us.

We help build brands, reputation and drive growth ensuring you win in retail. Whether you are a food and drink manufacturer or a trade export agency representing them we can help you gain and grow listings.

Why you should believe us

7 yrs

Average client retention


Score for the quality of our thinking from client survey

100 %

Of clients see us as a strategic partner

70 %

Of our business is through referral

William Murray

A flurry of firsts

  • Agency to instigate a TV series about UK hospitality
  • Agency to launch a plant-based brand
  • Food marketing agency to win The B2B Marketing Grand Prix award
  • Food marketing agency to take restaurant brands into retail
Taste Shakers
1 st
William Murray X Bidfood

William Murray’s capability is first class; I would have no problem recommending this exemplary team.

Andy Kemp
Group sales & marketing director, Bidfood
William Murray X Arena

As an agency, William Murray is highly skilled when it comes to devising creative campaigns that really land in the foodservice and hospitality industry. As a team they are responsive, open and honest and ready to identify the best strategy for success.

Lorraine Wood
Director, Arena
William Murray X Public Sector Catering

The keen understanding WM have of the foodservice market together with the needs of media mean it's always a fruitful collaboration. They know what our readers are interested in and can help me deliver the content that is needed.

David Foad
Editor, Public Sector Catering
William Murray X Juliette Kellow

It’s great to work with an agency who understands the importance of employing the services of a registered dietitian. The team are brilliant at taking the seed of a nutrition idea and growing it into an effective campaign that provides invaluable content for the end user.

Juliette Kellow
Registered dietician and nutrition consultant
William Murray X Absolutely Carribean

William Murray delivered a strategic and well thought through plan with great results in a very short space of time.

Senior advisor PR and marketing
Caribbean Export Development Agency

See how we join the dots…