News

New managing director and strategic growth director for William Murray 

October 2025

There have been some exciting changes at William Murray. We’ve welcomed Rachel Taylor as our new managing director, bringing fresh energy, new ideas, and three decades of experience working with some of the UK’s best-known brands. 

Rachel joins us from Tigerbond, where she was client services director, leading work for names such as Specsavers, JustGiving, and MAM Baby. She’s stepping into the role previously held by Fiona Hamilton, who’s moving into a newly created position: director of strategic growth. 

So, why the changes? It’s all part of how we’re evolving to better support our clients in the fast-moving world of food and drink. 

Anita Murray, CEO, explains the focus is about making William Murray both bigger and better.  

“Our clients’ communications needs are changing fast, and these appointments ensure we have the right expertise, creativity and leadership in place to help them succeed,” she says. “Rachel brings a wealth of experience from working with some of the UK’s best-known brands, while Fiona’s new role sharpens our focus on driving client growth through bold ideas.” 

Rachel officially joined us in October and is already hitting the ground running. 

“I am thrilled to join William Murray at an exciting time of growth, building on the agency’s strong reputation and legacy within the food and drink sector,” she says. “My vision is to use my deep consumer brand experience to amplify the team’s existing strengths. I know that this dynamic can transform complex category challenges into memorable, standout campaigns and I look forward to delivering this for the agency’s incredible roster of clients.” 

In her new role, Fiona will focus on client strategy, campaign planning and creating new services that help brands grow in smarter, bolder ways. 

“I’m excited to step into a role where I can help clients unlock new opportunities, and shape strategies that accelerate growth,” explains Fiona. “As well as working with our talented team to strengthen existing campaigns, I’ll be dedicating more time toclient planning, and developing new services to add even more value to clients’ businesses. I’m looking forward to what we can achieve together.” 

It’s not just leadership that’s growing, either. We’re also about to welcome a new account manager and new interns this autumn – part of our commitment to developing the next generation of industry talent. 

We’re excited about what’s ahead – for our clients, our team, and the food and drink brands we’re lucky enough to work with every day.