“It’s all about getting to the root of the information, understanding the facts, and communicating them clearly.”
With Covid 19 having an impact on all aspects of business, a clear, robust crisis communications plan is more important now than ever.
While all situations are different, generally speaking, many of the rules for dealing with a crisis remain the same. It’s all about getting to the root of the information, understanding the facts, and communicating them clearly.
Getting a clear process in place from the start is key. So, to help you, we’ve listed out our top tips:
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Identify and form a crisis management team – each company will be different, but pull on the expertise you have from comms, legal, HR, marketing and operations
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Set out some clear ways of working e.g. a daily call, or update
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Identify and train the company spokespeople – pick someone who is calm, confident and good under pressure
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Identify and understand the needs of your stakeholders (internal and external)
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Develop and agree key messages and holding statements so you can respond promptly
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Develop and update Q&A documents throughout the crisis as events change so all questions can be answered promptly and succinctly
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Set up a system for monitoring the situation so you can respond quickly
If you need help with your crisis comms, or just want to chat through the best approach, give us a call on 0208 256 1360 and we’ll be happy to help.
