“LinkedIn is a powerful sales tool. Build a professional network and use LinkedIn to become known as the experts in your niche.”
You only have to scroll through LinkedIn to see that most businesses have lost people.
At a time when face-to-face selling and networking has been severely restricted, business development roles in particular have been badly hit, leaving a skeleton sales team to back-fill BD operations.
Using LinkedIn more effectively
LinkedIn is your secret weapon. It can help keep up momentum in an online business-to-business environment. In March 2020, in the midst of a changing jobs market, professionals turned to LinkedIn Learning to learn new skills and adapt to a new way of working. They watched more than 4 million hours of content, a near-50% increase.
It’s not just about setting up a business page and hoping for the best:
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Use LinkedIn as a sales tool to generate conversations and leads
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Think about training your team to maximise LinkedIn functions, especially Sales Navigator. This tool features advanced search capabilities, improved visibility into extended networks, and algorithms to help reach the right decision maker
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Use automated LinkedIn campaigns, which are perfect to target specific geographies, types of businesses and job functions
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And integrate LinkedIn alongside email marketing to recruit for offline events and webinars
Kerry Watkins, founder of partner agency Social Brighton, says: “LinkedIn is a powerful sales tool. Build a professional network and use LinkedIn to become known as the experts in your niche. The power of influence is not reserved for Instagram celebrities. The best LinkedIn strategies combine company page activity with key team members’ profiles within the organisation -particularly Business Development and Partnership roles.”
For more insight and help planning your marketing, check out our Marketing Roadmap for 2021.
It’s a short, sharp piece using our knowledge and expertise to help marketing teams plan for the year ahead. From nailing down the commercial value of activity to deciding which media channels to use.
If you want to chat through any of the points in the piece, or need any help with your PR or marketing, please get in touch.
