New research from wraps and spices specialist Santa Maria reveals the UK & Ireland’s most popular wrap fillings, cuisines and flavour combinations.
British and Irish wrap fans were grilled on all their wrap rationale and traditional mealtimes, through to their favourite fillings, spice and flavour combinations. Findings showed that wraps are now a go-to for people of all ages – with almost a third eating them at least once a week – potentially because they’re an economical option, which can be easily switched up for different cuisines.
And with Fajita and BBQ taking top spots in the flavour ranks, wraps remain a hot contender for barbecue trends, giving diners an economic, tasty vehicle for any meat, fish or plant-based dish that has gone on the grill.
To inspire retailers, and get customers’ tastebuds tingling, Santa Maria’s report comprises recipes that reflect the most popular cuisines and diets: Cajun Chicken Wraps, Pulled Oats® Burritos, Salmon Fajita Wraps and more.
