In the ever-evolving landscape of the food industry, exciting collaborations often pave the way for new culinary adventures. Recently, Asian food brand, KellyDeli, the owners of fresh sushi brand Sushi Daily, have launched a brand new multi-concept food offer, ‘Kelly’s Market’, in partnership with Tesco.
The launch of the first Kelly’s Market into the Tesco Superstore in Wokingham has caused quite a stir among food enthusiasts and brings delectable flavors from all over the world to consumers in the UK. The five food concepts, CKN + BAO, Dos Mexicanas, BamTuk, My Little Dim Sum and Little Moons ice cream mochi elevate the grab-and-go food offer by providing high quality hot and cold dishes, making it easier than ever for customers to indulge in a delightful culinary experience.
KellyDeli, a fast-growing, innovative food company founded in 2010, has built a stellar reputation for its commitment to providing fresh, healthy, and authentic Asian cuisine. Originating from the innovative mind of Kelly Choi, KellyDeli grew rapidly into Europe’s number 1 shop-in-shop concept, having quickly gained popularity for its unique take on sushi and other traditional Asian dishes. With a focus on sustainability and premium quality ingredients, Kelly’s Market delights customers with its diverse menu options, including dim sum, noodles & rice bowls, loaded nachos, quesadilla, Hot Chicken Wings, bao buns and ‘Kelly Loves’, a selection of Kelly’s favourite tasty snacks and meals, typical to the Far East.
The Tesco Partnership
The collaboration between KellyDeli and Tesco is a significant milestone for both companies. Tesco, one of the largest supermarket chains in the United Kingdom, has always been committed to offering customers a wide range of high-quality food options. And with 82% of consumers eating Asian foods at least once a week (Qual Research, 2022, Lee Kum Kee), by introducing KellyDeli’s products into their stores (a further nine pilot stores are to open in 2023), Tesco continues to cater to the evolving tastes and preferences of their customers.
With this partnership, customers can now find an exciting selection of KellyDeli’s hot or cold Asian fusion food-to-go including the perfected Pad Thai, Katsu Chicken Gyoza and closed filled bao buns, Additionally, the collaboration will feature a variety of Asian-inspired salads, snacks, and dipping sauces, allowing customers to create a complete and satisfying meal.
In conclusion, the launch of Kelly’s Market into Tesco marks a significant step forward for both companies, as they strive to bring high-quality world cuisines to a wider audience. This exciting collaboration not only expands Tesco’s diverse range of culinary options but also allows KellyDeli to share its passion for authentic Korean, Mexican & Asian street food with a larger customer base. As food lovers, we can rejoice in the fact that discovering and savouring delicious world cuisine will become more convenient and accessible than ever before.
