October has been a blast. From inspiring chef masterclasses, retailer takeovers and launches to celebrating exciting new client wins. Here’s a quick look back at the highlights that made this month unforgettable.
Read on for a taste of the flavours, faces, and win that have set the pace for the last quarter of the year.
🥫 Team Heinz continued its tactical sampling campaign – hitting attendees at the Takeaway Expo with brand messaging before they entered the buzz of the show to create stand out and maximise ROI
🐟 Our Explore campaign for the Norwegian Seafood Council made waves, encouraging consumers to enjoy more seafood while emphasising the sustainability and versatility of white fish. We used a mix of consumer touch points to get the message out: Facebook and Instagram META ads, consumer media takeovers and instore activations with Asda and Sainsbury’s
👨🍳 We gathered national and consumer media to get cooking with Norwegian seafood in a flavour-packed masterclass at Sauce cookery school in The Langham London. Michel Roux expertly demonstrated how to make the most of Norwegian halibut, showcasing its delicate flavours in the dish that let the fish take centre stage.
🐮 Working with Lakeland Dairies, we launched a thought leadership report Fuelling Gen Z: Teen thirsts and tastes at school to highlight the pressing challenges faced by school caterers in meeting the nutritional needs of secondary school students
✨ We’re celebrating after welcoming two new clients. Watch this space for new campaigns in the fresh produce space and some exciting new NPD to hit the market
📆 The team got out into industry – gathering trends and gleaning insight to take back to clients at a host of events. The Propel Multi Club Conference, H2O’s StrEAT Food Awards, The Takeaway Expo and Hospitality Action’s show-stopping Winter Chefs’ Dinner were just some of the highlights
