If your business isn’t fully utilising LinkedIn, then it is missing out on some golden opportunities. LinkedIn is not just any social network; it provides an ideal platform for trade marketing and sales teams to maximise brand reputation, create relationships and drive sales.
The state of play: why LinkedIn matters more than ever
LinkedIn is where business thrives. With 96% of B2B marketers worldwide using the platform for organic social marketing, it has become the go-to space for networking and lead generation. LinkedIn offers a direct line to buyers, making it an ideal platform for meaningful connections.
- Brands invest huge sums in time and money creating content and don’t reap the benefits, LinkedIn can maximise the potential of hero content (reports, guides etc) and the reach and existing connections of their marketing and salespeople. A piece of content shared by an employee is 561% more likely to be engaged with than something shared from a company LinkedIn page. Yet how many businesses proactively train and encourage their teams to do this?
- A real challenge for B2B sales and marketing is reaching buyers. The platform’s advanced segmentation and advertising tools allow you to precisely target your audience ensuring that your content reaches the right people. Not only does this create an uplift in awareness and engagement but also, real interactions with prospects.
- Being recognised as an influencer on LinkedIn is increasingly important for leadership teams. It helps to humanise the corporate brand vision and values and build wider awareness and engagement in the industry. Whilst industry leaders recognise this many aren’t doing it, primarily down to lack of time.
- When it comes to a brand differentiating itself through thought leadership it’s generally become more challenging. There are less opportunities to get long-form articles in trade titles, as more and more are going digital. LinkedIn provides the perfect channel for this not only with content but also through LinkedIn Live events.
LinkedIn 360: Supercharge your LinkedIn strategy
William Murray knows very well that there are business possibilities on LinkedIn. That’s why we’ve introduced LinkedIn 360: designed to help clients maximise the brand reputation and sales impact they can have on this platform.
We provide an end-to-end solution through our LinkedIn 360 programme:
- Organic content creation and promotion: We create and amplify content, working with teams to encourage them to share with their network.
- Social selling: We provide automated social selling outreach. Taking over individual profiles where we can build target audiences. We then run personalised messages to drive engagement and leads.
- LinkedIn live events and webinars: We help you be seen as thought leaders by bringing your content to life with live webinars and online events.
- Paid media management: We manage your LinkedIn advertising campaigns to ensure you receive value for your budget.
- C-Suite profile management: Our C suite and SLT LinkedIn personal brand building and profile management service relies on expert content editors.
- Account-based marketing (ABM): We run highly targeted campaigns focusing on specific accounts. These combine organic content, social selling, and paid media to help you unlock key accounts.
To discuss how LinkedIn can drive your success contact: anita@williammurray.co.uk or 07703065266
