As the end of 2024 approaches and we begin to reflect on the year that was we had the pleasure of catching up with Jason Radbourn, head of food and product innovation at Greene King, for an insightful chat.
Jason shared his thoughts on what sets exceptional supplier brands apart, the importance of building strong networks in foodservice, and the advice he’d give to aspiring leaders in the hospitality industry. From the biggest food trends of 2024 to his top restaurant recommendations, Jason offers a glimpse into his world and the industry at large.
What one piece of advice would you give your younger self? Or those entering hospitality with an aspiration to lead?
Be open minded, embrace the lifestyle, be open to change, be confident in your own ability, make time for yourself and don’t burn out.
How important is building and maintaining a strong network in foodservice? What tips do you have for those starting out, or focusing on building their network?
It’s key to have good relationships and people to bounce ideas off – they provide a great sounding board. It’s not what you know, it’s who you know in the industry.
My advice would be to cast you net wide at first and then hone in on the key people that can help enhance your knowledge. Build relationships in both directions; people are eager to help newcomers in the industry, but remember to also give something back.
You are a big fan of Tik Tok as a gateway to inspiration and consumer trends. What have been the biggest food trends on there in 2024?
TikTok has spotlighted some major food trends in 2024. Some of my favourites have been the many variations of crispy smashed potatoes and high-protein cottage cheese wraps, as well as the ever-popular butter and bagel boards.
What makes a supplier brand stand out? And better to do business with?
A supplier brand stands out when it offers strong trend data, demonstrates consistent innovation, and has a passionate development team that truly understands your business. Honesty and transparency are also key qualities that make a brand a better partner.
If you were prime minister for the day, what change would you make to improve our industry?
If I were prime minister for the day, I’d reduce the duty on beer and provide tax breaks to support smaller businesses and suppliers. I’d also support British farming & producers to ensure we don’t price ourselves out of using locally produced and locally grown produce.
What three restaurants are on the top of your recommendation list?
- Upstairs at Toms – Lichfield
- The Sportsman – Seasalter
- Plates by Purnells – Birmingham
