The World Cup is officially here and the countdown to Christmas (yes, we can say it now) has started. With the days drawing in and weather getting colder, there is no better pick me up than good food and great company to blow away those winter blues.

Here’s what the team at William Murray have been up to….

Lazy days

For us, a perfect Saturday has to include brunch and Danae, senior account executive has the best new London spot!

Danae said: “I adore this new Daisy Green location, not just because of the colourful history of the boat the restaurant sits in, but also the delicious food. Serving up everything from decadent pancake stacks to Aussie style breakfasts. What’s not to love?”

Her favourite dishes included a ‘fancy bacon roll’ which was a spicy take on a bacon sarnie, with paratha roti, poached eggs and holy f*ck hollandaise sauce and the most delicious pancake stacks, ‘Golden Gaytime Pancakes’ topped with milk chocolate ganache, malt crumble and a salted caramel sauce. Yummy!

Located directly on Richmond riverside Peggy Jean, part of the Daisy Green Collection, is a restored former Jesus College Oxford barge and the perfect spot to enjoy a casual brunch with friends or a celebratory one!

Laid-back anniversary treat

Senior account executive, Lizzie, and her husband like to celebrate special occasions with experiences to treasure.

This year, for her birthday, Lizzie was treated to a four-hour culinary masterclass at the idyllic Hambledon Vineyard. She said: “Nick the chef was great and showed us how to cook three dishes, which all sound elaborate but the method for each was quite simple – cheese and chive baked souffle, a versatile chicken stew and a chocolate ganache tart with passionfruit and mango mousse and a coconut sorbet. Best of all, we got to eat the tasty delights and sample their amazing English wines.”

Perfect for a gift or a treat for yourself, Hambledon Vineyard host lots of great events throughout the year. In fact, Lizzie enjoyed it so much she is going back for a wreath making course, and more food and wine!

Sophisticated seaside dining

MD Fiona cosied into Sargasso, enjoying big flavours, a cracking soundtrack and crashing waves on Margate’s harbour arm.

The second venture from Ed Wilson and the team behind Brawn definitely delivered on taste, and cool, laid-back vibes.

Fiona says: “The marinated aubergine, fetta and oregano was a firm favourite. While the ‘Morro Fi’ crisps – crisps, smoky sauce, olives, mussels and chilis – went down a treat.

“For the full Margate experience, take a stroll before tea to see Anthony Gormley’s ‘Another Time’ peeping out from the sea, and keep your eyes peeled for Tracey Emin’s love letter to the seaside – the ‘I Never Stopped Loving You’ neon on the side of the Margate Pier and Harbour Company building.”

We know first-hand that careers in foodservice and hospitality are built on relationships. That’s why we’re proud to be returning for a second year as partners of the Arena Networking Navigator Programme 2026, alongside Arena and Performance Works International. 

Following a successful inaugural year, the programme is back with renewed momentum and a clear purpose: to continue addressing a recognised skills gap among early-career professionals who have not always had access to the in-person networking experiences that are so vital to long-term success in our industry. As the way we work evolves, the ability to form meaningful, career-defining connections remains a critical skill – and one that doesn’t always come naturally. 

Launching in February 2026, the six-session hybrid programme once again blends expert-led online learning with high-impact, face-to-face experiences at two flagship Arena events. The structure is designed to build confidence step by step, ensuring delegates can put theory into practice in real-world industry settings. 

The programme begins with the fundamentals: understanding why networking matters, what makes a strong first impression and how to become a more effective, authentic networker. Delegates then focus on refining their elevator pitch, learning how to break the ice, prepare for events and adapt their approach for in-person and online environments. 

A core strength of the Networking Navigator is the opportunity to practise these skills live. The Arena Futures Live Event provides a supportive space for delegates to connect with peers and industry leaders, while Networking 101 sessions tackle practical challenges such as entering and exiting conversations, steering discussions with confidence, following up effectively and approaching new contacts. 

Preparation for one of Arena’s most prestigious events is another key milestone. Delegates will set clear objectives, rehearse introductions and receive practical guidance ahead of the Arena Savoy Lecture at The Savoy, London. The programme concludes with a graduation ceremony at the Savoy Lecture itself, where participants are invited on stage to receive their certificates. 

Our own Olivia Charles was one of the successful 2025 cohort. Here’s what she had to say about it: “Before joining the Networking Navigator programme, networking felt daunting. The course pushed me outside my comfort zone and helped me realise that most people feel exactly the same. We are all simply there to connect. It shifted my mindset, strengthened my confidence and gave me practical tools to approach people, hold meaningful conversations and navigate interactions with ease. It has been a genuinely valuable experience for both my personal and professional development.”

Priced at £950 + VAT, including attendance at both Arena Futures and the Arena Savoy Lecture, the Arena Networking Navigator Programme is a powerful investment in future industry leaders. 

Head to area.org.uk for details.  

By Rachel Taylor, managing director, William Murray PR & Marketing

Fibre is becoming the biggest comms opportunity in UK foodservice this year, and one businesses should maximise.

The M&S 2026 Health Trends report highlights fibre’s move into the mainstream: “Fibremaxxing is about strategically ‘maximising’ the fibre in your meals (like swapping white rice for brown or adding chia seeds to your lunchtime salad),” the report suggests.

Consumers are actively ‘fibremaxxing,’ and that creates a clear, timely story for operators and brands.

As a comms specialist I’m watching this because it’s simple to activate and easy to measure. Reformulate for texture and taste, build menu swaps that add clear grams of fibre, and tell the story in plain language.

Do that and you’ll drive trial and repeat visits.

Three quick, practical moves I’d prioritise for a comms strategy:

1. Make it tangible: Always show grams of fibre per portion and a one‑line benefit.
2. Lead with flavour: Frame fibre as a taste and texture win, not a compromise.
3. Share what you doing: Join or lead the ‘fibre’ conversation, using your spokespeople to contribute to trend reports to drive maximum trade media pick‑up on what you are doing – and why.

If your brand can make fibre convenient and craveable, the commercial upside is real, and the comms lift will follow. Have you got the right launch narrative that wins attention ready to go? Can I help?