Insights & Trends

What’s eating WM – November edition!

November 2022

The World Cup is officially here and the countdown to Christmas (yes, we can say it now) has started. With the days drawing in and weather getting colder, there is no better pick me up than good food and great company to blow away those winter blues.

Here’s what the team at William Murray have been up to….

Peggy Jean

Lazy days

For us, a perfect Saturday has to include brunch and Danae, senior account executive has the best new London spot!

Danae said: “I adore this new Daisy Green location, not just because of the colourful history of the boat the restaurant sits in, but also the delicious food. Serving up everything from decadent pancake stacks to Aussie style breakfasts. What’s not to love?”

Her favourite dishes included a ‘fancy bacon roll’ which was a spicy take on a bacon sarnie, with paratha roti, poached eggs and holy f*ck hollandaise sauce and the most delicious pancake stacks, ‘Golden Gaytime Pancakes’ topped with milk chocolate ganache, malt crumble and a salted caramel sauce. Yummy!

Located directly on Richmond riverside Peggy Jean, part of the Daisy Green Collection, is a restored former Jesus College Oxford barge and the perfect spot to enjoy a casual brunch with friends or a celebratory one!

Hambledon Vineyard

Laid-back anniversary treat

Senior account executive, Lizzie, and her husband like to celebrate special occasions with experiences to treasure.

This year, for her birthday, Lizzie was treated to a four-hour culinary masterclass at the idyllic Hambledon Vineyard. She said: “Nick the chef was great and showed us how to cook three dishes, which all sound elaborate but the method for each was quite simple – cheese and chive baked souffle, a versatile chicken stew and a chocolate ganache tart with passionfruit and mango mousse and a coconut sorbet. Best of all, we got to eat the tasty delights and sample their amazing English wines.”

Perfect for a gift or a treat for yourself, Hambledon Vineyard host lots of great events throughout the year. In fact, Lizzie enjoyed it so much she is going back for a wreath making course, and more food and wine!

Saragasso

Sophisticated seaside dining

MD Fiona cosied into Sargasso, enjoying big flavours, a cracking soundtrack and crashing waves on Margate’s harbour arm.

The second venture from Ed Wilson and the team behind Brawn definitely delivered on taste, and cool, laid-back vibes.

Fiona says: “The marinated aubergine, fetta and oregano was a firm favourite. While the ‘Morro Fi’ crisps – crisps, smoky sauce, olives, mussels and chilis – went down a treat.

“For the full Margate experience, take a stroll before tea to see Anthony Gormley’s ‘Another Time’ peeping out from the sea, and keep your eyes peeled for Tracey Emin’s love letter to the seaside – the ‘I Never Stopped Loving You’ neon on the side of the Margate Pier and Harbour Company building.”

 

Insights & Trends

The $367 million stat that stopped me in my tracks

April 2026

By Rachel Taylor, managing director 

Did you know that in a single week, high quality CEO thought leadership can drive an average of $367 million in shareholder value? 

Me neither. But according to this article by Axois, the American news website and media company, real money and real momentum is there for the taking – if you do it well. 

Why this stat matters to me as a comms specialist (and why it should matter to you, too) 

Thought leadership is more than just op-eds and LinkedIn posts. It’s a strategic lever to fuel business growth.  

When a leader says something clear, useful and human, it changes how customers, investors, partners and employees behave. That ripple turns into meetings, sales, deals, hires, and yes, market value. 

What good thought leadership actually looks like: 

  • A sharp point of view. Not safe. Not vague. Something people can repeat. 
  • Plain language. No jargon. Real sentences that sound like a human. 
  • A useful takeaway. People should leave knowing what to do next. 
  • Perfect timing. The same idea can flop or fly depending on when and where it lands. 

How we help leaders turn thoughts and ideas into business impact 

We treat thought leadership as a strategic engine that delivers real commercial results. We advise and guide, prototype, test and measure.  

Here’s the short version of how we do it: 

  • Find the signal. We dig until we find the gold – that one idea that only you, or your CEO, can own. 
  • Make it sing. We shape that idea into a crisp, repeatable message that energises and inspires your stakeholders.  
  • Launch it smart. We create targeted amplification strategies that demand attention and reach all the right audience groups with laser-like precision. 
  • Measure the right things. We’re not about vanity metrics here at William Murray.  Quality, sentiment, inbound conversations, sales leads and business signals matter to us. 

Let’s make your voice heard

If you want your ideas – or your leader’s ideas – to open doors, change minds, influence customers and drive business growth, we can help you find the signal and make the market listen.  

No fluff.  

Just ideas that move people – and numbers. 

 

Insights & Trends

Arena Networking Navigator is back for 2026

January 2026

We know first-hand that careers in foodservice and hospitality are built on relationships. That’s why we’re proud to be returning for a second year as partners of the Arena Networking Navigator Programme 2026, alongside Arena and Performance Works International. 

Following a successful inaugural year, the programme is back with renewed momentum and a clear purpose: to continue addressing a recognised skills gap among early-career professionals who have not always had access to the in-person networking experiences that are so vital to long-term success in our industry. As the way we work evolves, the ability to form meaningful, career-defining connections remains a critical skill – and one that doesn’t always come naturally. 

Launching in February 2026, the six-session hybrid programme once again blends expert-led online learning with high-impact, face-to-face experiences at two flagship Arena events. The structure is designed to build confidence step by step, ensuring delegates can put theory into practice in real-world industry settings. 

The programme begins with the fundamentals: understanding why networking matters, what makes a strong first impression and how to become a more effective, authentic networker. Delegates then focus on refining their elevator pitch, learning how to break the ice, prepare for events and adapt their approach for in-person and online environments. 

A core strength of the Networking Navigator is the opportunity to practise these skills live. The Arena Futures Live Event provides a supportive space for delegates to connect with peers and industry leaders, while Networking 101 sessions tackle practical challenges such as entering and exiting conversations, steering discussions with confidence, following up effectively and approaching new contacts. 

Preparation for one of Arena’s most prestigious events is another key milestone. Delegates will set clear objectives, rehearse introductions and receive practical guidance ahead of the Arena Savoy Lecture at The Savoy, London. The programme concludes with a graduation ceremony at the Savoy Lecture itself, where participants are invited on stage to receive their certificates. 

Our own Olivia Charles was one of the successful 2025 cohort. Here’s what she had to say about it: “Before joining the Networking Navigator programme, networking felt daunting. The course pushed me outside my comfort zone and helped me realise that most people feel exactly the same. We are all simply there to connect. It shifted my mindset, strengthened my confidence and gave me practical tools to approach people, hold meaningful conversations and navigate interactions with ease. It has been a genuinely valuable experience for both my personal and professional development.”

Priced at £950 + VAT, including attendance at both Arena Futures and the Arena Savoy Lecture, the Arena Networking Navigator Programme is a powerful investment in future industry leaders. 

Head to area.org.uk for details.