Events

The ultimate gastronomic festival: highlights from Taste of London 2023

June 2023

One event that showcases the city’s gastronomic prowess is the highly anticipated Taste of London festival. And this year, the renowned food extravaganza returned with a bang, bringing together acclaimed chefs, artisanal producers, and passionate food enthusiasts for a delectable feast. Join us as we delve into the unforgettable experience that was Taste of London 2023, exploring the tantalizing flavors, innovative creations, and the captivating atmosphere that engulfed the festival.

The ultimate foodie haven

Taste of London 2023 brought together an impressive lineup of 36 of the City’s top restaurants, creating a culinary paradise like no other. From high profile restaurants to the hidden gems beloved by locals, the festival’s restaurant offerings were a true reflection of the city’s gastronomic prowess. Each restaurant presented a carefully curated menu showcasing their signature dishes, offering visitors the opportunity to savor the extraordinary flavors and artistry of London’s culinary scene. Whether you craved the sophistication of fine dining or the vibrant creativity of contemporary cuisine, there was something to captivate every palate.

A few of our favourites included street food brand Afghan Caravan, with their authentic and mouthwatering Afghan delicacies, Jam Delish, who showcased their love for plant-based with their Caribbean roots. Next up, Bar Kroketa, bringing Spanish bar culture, and with croquetas at its core. And firm favourites, Flesh & Buns, a haven for lovers of Japanese izakaya cuisine, where we sampled Sticky BBQ Pork Ribs, Grilled padron peppers and Black Cod Tempura Bao.

One of the most intriguing and unique attractions was Yum Bug, a culinary adventure that dared attendees to step outside their comfort zones. Yum Bug, a daring concept by innovative chefs, offered a range of exotic and unconventional insect-based delicacies. With a growing interest in sustainable and alternative food sources, Yum Bug aimed to challenge perceptions and showcase the culinary potential of insects. From cricket tacos to mealworm spring rolls, each dish was expertly crafted to highlight the flavors and textures of these intriguing ingredients.

Demonstrations and masterclasses

Taste of London 2023 went beyond just serving delicious food. It offered a plethora of immersive experiences and educational opportunities for food enthusiasts, led by celebrity chefs, who shared their culinary wisdom and showcased their innovative techniques. From live fire cooking to the secrets of mastering complex flavor profiles, these sessions provided valuable insights into the world of gastronomy.

One of the standout experiences was the Grana Padano & Prosecco DOC tasting workshop, which offered a delightful fusion of Italian flavors. Led by expert sommeliers and cheese connoisseurs, this workshop immersed participants in the world of authentic Grana Padano cheese and the exquisite Prosecco DOC. From learning about the production process to understanding the art of pairing, this workshop provided a sensory journey that celebrated the richness of Italian gastronomy.

Artisanal producers and food market

The festival was also a celebration of artisanal producers and local vendors. The food market was a treasure trove of delectable delights, offering a wide range of gourmet products, from handmade chocolates to aged cheeses. It was a paradise for food lovers looking to discover unique flavors and bring a piece of the festival home.

Interacting with passionate producers and artisans provided an opportunity to learn about the craftsmanship behind their products. Conversations with the individuals behind the stalls revealed stories of dedication, sustainability, and a deep love for their craft.

In conclusion, Taste of London 2023 was a resounding success, solidifying its position as a highlight in the city’s culinary calendar. The festival’s ability to bring together the finest restaurants, talented chefs, and passionate food enthusiasts created an electric atmosphere that showcased the best of London’s food scene.

We left with full bellies and with some delightful culinary treats to take home. Among the goodies were Olly’s pretzels & olives, an array of Odysea Greek mezze, some rich & spicy Korean Gochujang paste from Bombom, promising to give an exciting kick to future cooking endeavours and a subscription to Foodhak, delicious ready-to-eat curated energy & immune boosting meals. And to enjoy future wine pairings in style, a pair of elegant Mirabeau wine glasses, a reminder of the delightful sips and conversations shared at the festival.

 

Insights & Trends

Why it’s time to stop selling products and start solving kitchen problems 

April 2026

By Fiona Hamilton, director of strategic growth 

As the conflict in the Middle East continues to disrupt supply, food inflation remains high, and consumers spend more cautiously, pressure is increasing on foodservice buyers.  

The impact is clear: less time, tighter margins, and little appetite for just another product pitch. 

Buyers need solutions that work in the reality of a busy kitchen. And that shifts the role of marketing and how we sell. For those that want to win, it becomes less about pushing products harder and much more about showing how you solve real operational challenges. 

The brands cutting through are starting with the problem – labour, consistency, cost, speed, additional profit potential – and showing where their products can help. 

Get that right and buyers don’t just see your product. They see it working in their world. Which is much more likely to result in a ‘yes’. 

How to reframe your narrative: 

Start with your USP – but make it relevant
Differentiation still matters, but only if it connects to a real need. Don’t just ask what makes you different; ask why that difference matters in a busy kitchen. If it doesn’t save time, reduce stress, improve consistency or drive profit, it’s not your strongest story. 

Prove there’s demand
Buyers are risk-averse so demonstrate that your product is already resonating with consumers. Use strong social proof to build immediate trust and credibility. That could be usage data (“9 out of 10 consumers would choose X”), or compelling consumer testimonials. 

Highlight your operational edge
Focus on tangible improvements your solution delivers in practice: faster service, simpler prep, lower costs, or improved labour efficiency. The clearer the day-to-day advantage, the stronger your proposition. 

Quantify the commercial impact
Show how your offer improves performance where it matters most – margin, throughput, or meal-time spend. Wherever possible, give numbers to it to turn interest into a clear business case. 

Speak your buyers’ language
Lose the brand jargon. Step into their world – whether that’s the kitchen or boardroom. Talk covers, wastage, labour constraints and service pressure. When buyers feel understood, they’re far more likely to engage. 

At its core, this approach is about reducing risk. The more proof you provide, the easier it is for buyers to make a decision. Then the faster your sales team can move. 

Create your selling story 

If you need help shaping your brand narrative, let’s talk.

Insights & Trends

What the foodservice industry really wants from suppliers – and why this is a credibility moment

January 2026

By Anita Murray, CEO, William Murray PR & Marketing 

Foodservice has always been a demanding environment. But it is rare for the industry to be under this level of sustained, multi-directional pressure.

Rising input costs have become a permanent feature of pricing conversations. Labour shortages continue to reshape menus, skills and service models. Sustainability expectations are accelerating faster than the systems and data needed to support them. At the same time, availability remains fragile and trust across the supply chain is being tested.

In response to these pressures, we’ll shortly be publishing new research exploring what foodservice operators actually want from suppliers – and why so much supplier marketing and PR is failing to build credibility, partnership and growth in this environment.

Against a tough backdrop, suppliers are investing heavily in innovation, sustainability programmes and brand marketing. Yet many are frustrated that this effort isn’t translating into stronger relationships, influence or long-term partnerships, despite significant investment in marketing and communications.

That gap, between effort and impact, is what prompted our research.

Over the past few months, we’ve spoken in depth with chefs, caterers, wholesalers, procurement specialists, sustainability leads, trade bodies and industry media. We explored: what helps supplier communication land credibly when operators are under this much pressure?

The answers were strikingly consistent.

Operators are not asking for louder messaging or more product launches. They want transparency over pricing, supply and sustainability. They want proof rather than promises. They want relevance to real kitchen and commercial pressures. And they value suppliers who help them lead conversations and remove complexity, rather than add to it.

Too often, they experience the opposite: generic product-led messaging, corporate sustainability narratives disconnected from operational reality, and “innovation” that feels abstract or impractical. As one editor put it bluntly, suppliers need to deliver a simple, value-led message: “Why do I need this product in my operation?”

What’s emerging is what I would describe as a credibility moment for foodservice suppliers.

Many businesses are doing good work – investing responsibly, improving quality, innovating with purpose. But that work is frequently undermined by how it is communicated through marketing and PR. Overclaiming, vague commitments and polished narratives create distance at a time when relevance and proof matter more than ever.

Our forthcoming report sets out what operators, wholesalers and media actually want from suppliers in 2026 – and how marketing and PR leaders can respond. It explores why credibility is built through operational reality, honest sustainability communication and evidence-led insight, rather than volume or visibility.

Want to receive the report first? Sign up to the William Murray newsletter to receive the full report when it’s released, alongside practical insight on how marketing and communications can build trust, influence and long-term relevance, by aligning more closely with operational reality.