Uncategorized

Meet the team: March

March 2021

“Have courage and take that leap of faith in yourself, otherwise no-one else will.”


Anita Murray, CEO

For 30 years, Anita has been helping firms be more successful by getting them to think differently about how they communicate. Over this time, she has worked with brands including Hilton, Bidfood, Quorn and BRITA. Under her leadership, William Murray has become one of the most respected food and drink PR and marketing agencies. She is passionate about supporting the industry through mentoring and working with charities such as Arena and Springboard. She is one of the Top 150 Women in Hospitality (People 1st), is an Inspiration Award for Women winner and is a hospitality and PR industry award judge.

The most innovative thing to come out of lockdown?

Definitely creating our TasteShakers business to help restaurant brands to launch into supermarkets.

What hotel is at the top of your bucket list?

It’s a boat! I’d like to follow in the footsteps of Jane McDonald and go cruising on the Ganges River (minus the singing!)

What’s your favourite food destination?

I was lucky to go on a street food tour in Vietnam on the back of a motorcycle. Loved the chiming noodles, pho, fried quail and pancakes. Didn’t love the chicken feet!

What’s your guilty food pleasure?

A steaming pot of moules-frites and cold glass of Muscadet. Best had after a cycle around Ile de Ré.

Words of advice to those starting out?

Have courage and take that leap of faith in yourself, otherwise no-one else will.

 

Insights & Trends

Arena Networking Navigator is back for 2026

January 2026

We know first-hand that careers in foodservice and hospitality are built on relationships. That’s why we’re proud to be returning for a second year as partners of the Arena Networking Navigator Programme 2026, alongside Arena and Performance Works International. 

Following a successful inaugural year, the programme is back with renewed momentum and a clear purpose: to continue addressing a recognised skills gap among early-career professionals who have not always had access to the in-person networking experiences that are so vital to long-term success in our industry. As the way we work evolves, the ability to form meaningful, career-defining connections remains a critical skill – and one that doesn’t always come naturally. 

Launching in February 2026, the six-session hybrid programme once again blends expert-led online learning with high-impact, face-to-face experiences at two flagship Arena events. The structure is designed to build confidence step by step, ensuring delegates can put theory into practice in real-world industry settings. 

The programme begins with the fundamentals: understanding why networking matters, what makes a strong first impression and how to become a more effective, authentic networker. Delegates then focus on refining their elevator pitch, learning how to break the ice, prepare for events and adapt their approach for in-person and online environments. 

A core strength of the Networking Navigator is the opportunity to practise these skills live. The Arena Futures Live Event provides a supportive space for delegates to connect with peers and industry leaders, while Networking 101 sessions tackle practical challenges such as entering and exiting conversations, steering discussions with confidence, following up effectively and approaching new contacts. 

Preparation for one of Arena’s most prestigious events is another key milestone. Delegates will set clear objectives, rehearse introductions and receive practical guidance ahead of the Arena Savoy Lecture at The Savoy, London. The programme concludes with a graduation ceremony at the Savoy Lecture itself, where participants are invited on stage to receive their certificates. 

Our own Olivia Charles was one of the successful 2025 cohort. Here’s what she had to say about it: “Before joining the Networking Navigator programme, networking felt daunting. The course pushed me outside my comfort zone and helped me realise that most people feel exactly the same. We are all simply there to connect. It shifted my mindset, strengthened my confidence and gave me practical tools to approach people, hold meaningful conversations and navigate interactions with ease. It has been a genuinely valuable experience for both my personal and professional development.”

Priced at £950 + VAT, including attendance at both Arena Futures and the Arena Savoy Lecture, the Arena Networking Navigator Programme is a powerful investment in future industry leaders. 

Head to area.org.uk for details.