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William Murray teams up with 23 Digital to keep industry communication flowing

March 2020

 

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“Ours is an industry built on relationships and networking. With events being cancelled we need to find new ways to stay connected, generate business and keep the wheels of our industry going.”


We’ve teamed up with video agency 23 Digital to help keep your communications flowing during the Government’s lockdown. 

Together, we can virtually deliver events, conferences, meetings and tailored personal video messages. 

Anita Murray, CEO of William Murray, says: “Ours is an industry built on relationships and networking. With events being cancelled we need to find new ways to stay connected, generate business and keep the wheels of our industry going. We’ve teamed up with 23 Digital to give you the solutions: a way to take your sales meetings online, talk directly and personally to customers, or press on with events and conferences. Together, we can help you deliver the same great content, just virtually.”

James Beer, co-founder of 23 Digital, says: “We have the technology to live stream your content from anywhere in the world and bring people together, which is more vital now than ever before. We’re happy to offer advice on how to set up a basic webcast, or work with you to run a more complex panel discussion or broadcast. Our aim is to help businesses broadcast their virtual content from home or wherever they may be. Business communication and discussions still need to happen despite the restricted mobility we are now facing. Together with William Murray, we can help you keep your business moving.”

What’s on offer: taking the day-to-day virtual

Option 1: webcasts

Go live and talk to an unlimited audience via your favourite social platform. We’ll enhance the quality by using HD cameras, lights and audio – all linked up to live streaming hardware. This will add a clean professional look beyond using your regular webcam.  

Option 2: webinars

Turn that conference or event digital. Broadcast a meeting or host a full live discussion with multiple speakers. This is ideal for an audience of up to 1,000+. Speakers can dial in from anywhere in the world and we can manage and facilitate a slick broadcast with interaction, polls, discussion and live, interactive feedback. Content can be downloaded after the event so no one misses out. 

Option 3: Pre-recording

Under the current Government guidelines, filming with a crew is not an option, but we can still facilitate a way for you to film professional messages from home. We will offer you a bespoke plan of action, guiding you through how to setup and record from home, before returning professionally edited videos for you to release.

Option 4: bespoke

Tell us what you want to achieve and we’ll work with you to find a solution. 

Give us a call for free advice

If you want to get your team together, run a sales meeting, address your customers or even run a planned event or conference digitally, give us a call and we’ll do our best to help in line with the Government’s restrictions. 

We can advise on what free platforms to use, and how to monetise your stream. Together, we can take the stress out of streaming so you can get on with delivering compelling content to engage your customers and keeping your business going.

For friendly, free advice give us a call on 020 8256 1360. 

 

Insights & Trends

Arena Networking Navigator is back for 2026

January 2026

We know first-hand that careers in foodservice and hospitality are built on relationships. That’s why we’re proud to be returning for a second year as partners of the Arena Networking Navigator Programme 2026, alongside Arena and Performance Works International. 

Following a successful inaugural year, the programme is back with renewed momentum and a clear purpose: to continue addressing a recognised skills gap among early-career professionals who have not always had access to the in-person networking experiences that are so vital to long-term success in our industry. As the way we work evolves, the ability to form meaningful, career-defining connections remains a critical skill – and one that doesn’t always come naturally. 

Launching in February 2026, the six-session hybrid programme once again blends expert-led online learning with high-impact, face-to-face experiences at two flagship Arena events. The structure is designed to build confidence step by step, ensuring delegates can put theory into practice in real-world industry settings. 

The programme begins with the fundamentals: understanding why networking matters, what makes a strong first impression and how to become a more effective, authentic networker. Delegates then focus on refining their elevator pitch, learning how to break the ice, prepare for events and adapt their approach for in-person and online environments. 

A core strength of the Networking Navigator is the opportunity to practise these skills live. The Arena Futures Live Event provides a supportive space for delegates to connect with peers and industry leaders, while Networking 101 sessions tackle practical challenges such as entering and exiting conversations, steering discussions with confidence, following up effectively and approaching new contacts. 

Preparation for one of Arena’s most prestigious events is another key milestone. Delegates will set clear objectives, rehearse introductions and receive practical guidance ahead of the Arena Savoy Lecture at The Savoy, London. The programme concludes with a graduation ceremony at the Savoy Lecture itself, where participants are invited on stage to receive their certificates. 

Our own Olivia Charles was one of the successful 2025 cohort. Here’s what she had to say about it: “Before joining the Networking Navigator programme, networking felt daunting. The course pushed me outside my comfort zone and helped me realise that most people feel exactly the same. We are all simply there to connect. It shifted my mindset, strengthened my confidence and gave me practical tools to approach people, hold meaningful conversations and navigate interactions with ease. It has been a genuinely valuable experience for both my personal and professional development.”

Priced at £950 + VAT, including attendance at both Arena Futures and the Arena Savoy Lecture, the Arena Networking Navigator Programme is a powerful investment in future industry leaders. 

Head to area.org.uk for details.  

 

Insights & Trends

Trend watch: The fibre opportunity in foodservice comms

January 2026

By Rachel Taylor, managing director, William Murray PR & Marketing

Fibre is becoming the biggest comms opportunity in UK foodservice this year, and one businesses should maximise.

The M&S 2026 Health Trends report highlights fibre’s move into the mainstream: “Fibremaxxing is about strategically ‘maximising’ the fibre in your meals (like swapping white rice for brown or adding chia seeds to your lunchtime salad),” the report suggests.

Consumers are actively ‘fibremaxxing,’ and that creates a clear, timely story for operators and brands.

As a comms specialist I’m watching this because it’s simple to activate and easy to measure. Reformulate for texture and taste, build menu swaps that add clear grams of fibre, and tell the story in plain language.

Do that and you’ll drive trial and repeat visits.

Three quick, practical moves I’d prioritise for a comms strategy:

  1. Make it tangible: Always show grams of fibre per portion and a one‑line benefit.
  2. Lead with flavour: Frame fibre as a taste and texture win, not a compromise.
  3. Share what you doing: Join or lead the ‘fibre’ conversation, using your spokespeople to contribute to trend reports to drive maximum trade media pick‑up on what you are doing – and why.

If your brand can make fibre convenient and craveable, the commercial upside is real, and the comms lift will follow. Have you got the right launch narrative that wins attention ready to go? Can I help?