“The pandemic has caused a digital revolution, moving the industry forward about five years. ”
As some forms of media disappear, others thrive. The explosion of platforms such as Instagram Live, YouTube and TikTok means we are faced with an overwhelming amount of videos, webinars and podcasts.
And this year we’ve all become more accustomed to online and the use of video (and making sure our above the desk image is Zoom or Teams ready!) – this isn’t going to change. From massive virtual events to 30-second how-to videos, our world has become more virtual and more visible.
How to win with so many content channels
It’s time to think about your visual brand as a business leader and as a business. We are working at several levels including advising chefs on the kit they need to easily and cost effectively run simple video demos, through to running webinars and on to creating that winning mix of live and pre-recorded content to run online events.
Video isn’t going anywhere in 2021 and we need to be fluid in our communications. The medium opens up the floor to all kinds of content – and all kinds of content creators. And it’s not just video – to win in a more competitive marketing environment will take a strong content strategy. Using webinars, videos, blogs and podcasts to your advantage will be crucial to successfully getting your messages across.
Marc Convey, managing director of partner agency 23 Digital, says:
“The pandemic has caused a digital revolution, moving the industry forward about five years. The use and power of video will continue to evolve in 2021 with a growing integration of animation and augmented reality. This evolution will impact the way all companies communicate internally and externally and transform how events are run and delivered. We’ve gone from live events to only virtual events, but the key moving forward will be the hybrid event approach mixing live and pre-recorded content with animation and AR.”
For more insight and help planning your marketing, check out our Marketing Roadmap for 2021.
It’s a short, sharp piece using our knowledge and expertise to help marketing teams plan for the year ahead. From nailing down the commercial value of activity to deciding which media channels to use.
If you want to chat through any of the points in the piece, or need any help with your PR or marketing, please get in touch.
