Uncategorized

William Murray appoints a new Managing Director and celebrates account wins

July 2020

 

Screenshot 2020-07-29 at 12.27.36.png

“Nestlé Professional is one of several new wins for the agency over the last three months including mobile order and pay solution Yoello, and two high profile campaigns for Kraft Heinz.” 


Specialist foodservice agency William Murray PR & Marketing is entering its new financial year with a strengthened client portfolio and new managing director. 

It has been awarded the Nestlé Professional PR contract, which will take affect from 1 August and see William Murray leading on external PR for the professional business. 

Nestlé Professional is one of several new wins for the agency over the last three months including mobile order and pay solution Yoello, and two high profile campaigns for Kraft Heinz to help operators get back to business: Click & Chips and Heinz Food Heroes. 

The wins come as William Murray announces Fiona Hamilton as its new managing director.  

Anita Murray, CEO, says: “I couldn’t be more pleased to have Fiona join me in leading the agency.  Her skills and experience will continue to move William Murray on to the next level. She has been busy winning new clients and creating Taste Shakers to help restaurant operators get products into retail. It is a much-deserved promotion.”

Fiona Hamilton, managing director, says: “It’s an exciting time for the agency. Over lockdown, we’ve developed even closer relationships with our clients, creating some real stand out campaigns that have helped both our clients and their end customers. I’m looking forward to working with Anita and the team to drive the business forward, delivering more for clients and growing our new joint venture Taste Shakers.”

Since joining the company in November 2006, Fiona has been an integral part of William Murray, responsible for leading and motivating a team to deliver results for clients. She has been promoted from associate director. 

 

Insights & Trends

Arena Networking Navigator is back for 2026

January 2026

We know first-hand that careers in foodservice and hospitality are built on relationships. That’s why we’re proud to be returning for a second year as partners of the Arena Networking Navigator Programme 2026, alongside Arena and Performance Works International. 

Following a successful inaugural year, the programme is back with renewed momentum and a clear purpose: to continue addressing a recognised skills gap among early-career professionals who have not always had access to the in-person networking experiences that are so vital to long-term success in our industry. As the way we work evolves, the ability to form meaningful, career-defining connections remains a critical skill – and one that doesn’t always come naturally. 

Launching in February 2026, the six-session hybrid programme once again blends expert-led online learning with high-impact, face-to-face experiences at two flagship Arena events. The structure is designed to build confidence step by step, ensuring delegates can put theory into practice in real-world industry settings. 

The programme begins with the fundamentals: understanding why networking matters, what makes a strong first impression and how to become a more effective, authentic networker. Delegates then focus on refining their elevator pitch, learning how to break the ice, prepare for events and adapt their approach for in-person and online environments. 

A core strength of the Networking Navigator is the opportunity to practise these skills live. The Arena Futures Live Event provides a supportive space for delegates to connect with peers and industry leaders, while Networking 101 sessions tackle practical challenges such as entering and exiting conversations, steering discussions with confidence, following up effectively and approaching new contacts. 

Preparation for one of Arena’s most prestigious events is another key milestone. Delegates will set clear objectives, rehearse introductions and receive practical guidance ahead of the Arena Savoy Lecture at The Savoy, London. The programme concludes with a graduation ceremony at the Savoy Lecture itself, where participants are invited on stage to receive their certificates. 

Our own Olivia Charles was one of the successful 2025 cohort. Here’s what she had to say about it: “Before joining the Networking Navigator programme, networking felt daunting. The course pushed me outside my comfort zone and helped me realise that most people feel exactly the same. We are all simply there to connect. It shifted my mindset, strengthened my confidence and gave me practical tools to approach people, hold meaningful conversations and navigate interactions with ease. It has been a genuinely valuable experience for both my personal and professional development.”

Priced at £950 + VAT, including attendance at both Arena Futures and the Arena Savoy Lecture, the Arena Networking Navigator Programme is a powerful investment in future industry leaders. 

Head to area.org.uk for details.