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Taste Test: Vegan burger alternatives

February 2020

 

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“Where’s the beef? … not in our burgers!” 

With 35% of Brits saying they actively have meat-free days, the demand for meat alternatives in the food-to-go market is ever growing. In response to this trend many restaurants have brought out vegan and vegetarian alternatives to some of their most popular items. We thought it was time to put some of these plant-based delicacies to the test.  

 

With 2020 bringing the introduction of a new range plant based alternative burgers in fast food restaurants we’ve decided to sample the veggie and vegan options from KFC, Burger King, Nando’s and Oatopia (A Cronx local). Here are our thoughts. 

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The Colonel’s secret: KFC’s zero chicken burger (£3.99) 

Our overall favourite tasted just like a KFC chicken burger. The Quorn fillet worked perfectly and had an excellent texture with the best value for money.  

 

Account manager Anna says: “I’m loving the vegan-ifacation of the high street. I’ve probably had one of these burgers a week since they launched. Previously off limits, the Brixton KCF has never seen so much of me. Quorn is arguably best utilised as a chicken substitute when it comes to texture, and this burger is as good as the real thing.”

 

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The local: Oatopia’s spicy bean classic burger (£6.50) 

Our second favourite overall had great flavour and looked amazing. It wasn’t a meat substitute though – instead it had a patty packed full of beans and greens – so didn’t feel like it was replacing a meat burger.  

 

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The classic: Burger King’s Rebel Whopper (£5.49) 

Our third placer had a great texture and tasted just like a regular whopper. A great veggie alternative to a classic.  

 

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The cheeky one: Nando’s super green burger (£8.15) 

Nando’s came in 4th place. It was a pricey option that tasted good, but had no better overall flavour than any of the other options.  

 

Insights & Trends

Arena Networking Navigator is back for 2026

January 2026

We know first-hand that careers in foodservice and hospitality are built on relationships. That’s why we’re proud to be returning for a second year as partners of the Arena Networking Navigator Programme 2026, alongside Arena and Performance Works International. 

Following a successful inaugural year, the programme is back with renewed momentum and a clear purpose: to continue addressing a recognised skills gap among early-career professionals who have not always had access to the in-person networking experiences that are so vital to long-term success in our industry. As the way we work evolves, the ability to form meaningful, career-defining connections remains a critical skill – and one that doesn’t always come naturally. 

Launching in February 2026, the six-session hybrid programme once again blends expert-led online learning with high-impact, face-to-face experiences at two flagship Arena events. The structure is designed to build confidence step by step, ensuring delegates can put theory into practice in real-world industry settings. 

The programme begins with the fundamentals: understanding why networking matters, what makes a strong first impression and how to become a more effective, authentic networker. Delegates then focus on refining their elevator pitch, learning how to break the ice, prepare for events and adapt their approach for in-person and online environments. 

A core strength of the Networking Navigator is the opportunity to practise these skills live. The Arena Futures Live Event provides a supportive space for delegates to connect with peers and industry leaders, while Networking 101 sessions tackle practical challenges such as entering and exiting conversations, steering discussions with confidence, following up effectively and approaching new contacts. 

Preparation for one of Arena’s most prestigious events is another key milestone. Delegates will set clear objectives, rehearse introductions and receive practical guidance ahead of the Arena Savoy Lecture at The Savoy, London. The programme concludes with a graduation ceremony at the Savoy Lecture itself, where participants are invited on stage to receive their certificates. 

Our own Olivia Charles was one of the successful 2025 cohort. Here’s what she had to say about it: “Before joining the Networking Navigator programme, networking felt daunting. The course pushed me outside my comfort zone and helped me realise that most people feel exactly the same. We are all simply there to connect. It shifted my mindset, strengthened my confidence and gave me practical tools to approach people, hold meaningful conversations and navigate interactions with ease. It has been a genuinely valuable experience for both my personal and professional development.”

Priced at £950 + VAT, including attendance at both Arena Futures and the Arena Savoy Lecture, the Arena Networking Navigator Programme is a powerful investment in future industry leaders. 

Head to area.org.uk for details.  

 

Insights & Trends

Trend watch: The fibre opportunity in foodservice comms

January 2026

By Rachel Taylor, managing director, William Murray PR & Marketing

Fibre is becoming the biggest comms opportunity in UK foodservice this year, and one businesses should maximise.

The M&S 2026 Health Trends report highlights fibre’s move into the mainstream: “Fibremaxxing is about strategically ‘maximising’ the fibre in your meals (like swapping white rice for brown or adding chia seeds to your lunchtime salad),” the report suggests.

Consumers are actively ‘fibremaxxing,’ and that creates a clear, timely story for operators and brands.

As a comms specialist I’m watching this because it’s simple to activate and easy to measure. Reformulate for texture and taste, build menu swaps that add clear grams of fibre, and tell the story in plain language.

Do that and you’ll drive trial and repeat visits.

Three quick, practical moves I’d prioritise for a comms strategy:

  1. Make it tangible: Always show grams of fibre per portion and a one‑line benefit.
  2. Lead with flavour: Frame fibre as a taste and texture win, not a compromise.
  3. Share what you doing: Join or lead the ‘fibre’ conversation, using your spokespeople to contribute to trend reports to drive maximum trade media pick‑up on what you are doing – and why.

If your brand can make fibre convenient and craveable, the commercial upside is real, and the comms lift will follow. Have you got the right launch narrative that wins attention ready to go? Can I help?