Insights & Trends

“What really resonated was how much of the conversation came back to people” –  Arena Networking Navigator event takeaways  

November 2025

William Murray intern Finley Young shares learnings from his first foodservice and hospitality industry event  

I’ve always believed the best conversations happen over food, so walking into Seven Dials Market for the latest Arena Futures event felt like the perfect setting. The place was alive with the sound of chatter, laughter and sizzling pans. It wasn’t your typical conference venue. It was vibrant, informal and full of energy.  

The event was part of the Arena Networking Navigator Programme, a new initiative designed to help rising talent in hospitality build confidence and make lasting connections. It didn’t feel like a training session; it felt like a genuine coming together of people who care deeply about where the industry is heading. 

After a bit of networking (and a bite of something delicious, I recommend the Bacon Double Cheeseburger from Bleecker, it was unbelievable), we gathered for the main session.  

This year’s panel, hosted by our own Lucy Britner, included Richard Franks from Shake Shack, Ryan Candy from Sodexo and Rachel House from Impetus. The panel discussion struck an honest, down-to-earth tone, no corporate jargon, no polished scripts, just three people sharing their journeys, the mistakes they’ve made and the lessons that stuck. 

What really resonated with me was how much of the conversation came back to people. Richard talked about leadership as being present, actually taking the time to know your team and help them grow. Rachel spoke about curiosity and how it drives confidence and creativity, while Ryan reminded me that networking is about making genuine, human connections – not collecting contacts. 

That one really landed with me, especially in a world where networking can sometimes feel like a box to tick rather than something normal and meaningful. 

As I looked around the room, I could see heads nodding, people laughing, exchanging details, or chatting quietly between questions. There was a real sense of community, like everyone there, no matter their role or level, wanted to be part of building a better, more connected industry. 

Throughout the afternoon, I found myself chatting with people from all corners of the sector, each with a story to tell and with an infectious enthusiasm. There was a genuine buzz; a sense that everyone there believed in the future of hospitality, even amid the challenges. 

I left feeling energised. The openness, the collaboration, the sense that everyone’s rooting for each other really struck a chord with me. 

So, a big thanks to KERB, Arena and the brilliant panellists for an afternoon that was as inspiring as it was authentic. Proof that when you bring good people together, great things happen. I left with a full stomach, a brain full of ideas, and, most importantly, a reminder that connection really is the heart of hospitality.  

Insights & Trends

Arena Networking Navigator is back for 2026

January 2026

We know first-hand that careers in foodservice and hospitality are built on relationships. That’s why we’re proud to be returning for a second year as partners of the Arena Networking Navigator Programme 2026, alongside Arena and Performance Works International. 

Following a successful inaugural year, the programme is back with renewed momentum and a clear purpose: to continue addressing a recognised skills gap among early-career professionals who have not always had access to the in-person networking experiences that are so vital to long-term success in our industry. As the way we work evolves, the ability to form meaningful, career-defining connections remains a critical skill – and one that doesn’t always come naturally. 

Launching in February 2026, the six-session hybrid programme once again blends expert-led online learning with high-impact, face-to-face experiences at two flagship Arena events. The structure is designed to build confidence step by step, ensuring delegates can put theory into practice in real-world industry settings. 

The programme begins with the fundamentals: understanding why networking matters, what makes a strong first impression and how to become a more effective, authentic networker. Delegates then focus on refining their elevator pitch, learning how to break the ice, prepare for events and adapt their approach for in-person and online environments. 

A core strength of the Networking Navigator is the opportunity to practise these skills live. The Arena Futures Live Event provides a supportive space for delegates to connect with peers and industry leaders, while Networking 101 sessions tackle practical challenges such as entering and exiting conversations, steering discussions with confidence, following up effectively and approaching new contacts. 

Preparation for one of Arena’s most prestigious events is another key milestone. Delegates will set clear objectives, rehearse introductions and receive practical guidance ahead of the Arena Savoy Lecture at The Savoy, London. The programme concludes with a graduation ceremony at the Savoy Lecture itself, where participants are invited on stage to receive their certificates. 

Our own Olivia Charles was one of the successful 2025 cohort. Here’s what she had to say about it: “Before joining the Networking Navigator programme, networking felt daunting. The course pushed me outside my comfort zone and helped me realise that most people feel exactly the same. We are all simply there to connect. It shifted my mindset, strengthened my confidence and gave me practical tools to approach people, hold meaningful conversations and navigate interactions with ease. It has been a genuinely valuable experience for both my personal and professional development.”

Priced at £950 + VAT, including attendance at both Arena Futures and the Arena Savoy Lecture, the Arena Networking Navigator Programme is a powerful investment in future industry leaders. 

Head to area.org.uk for details.  

 

Insights & Trends

Trend watch: The fibre opportunity in foodservice comms

January 2026

By Rachel Taylor, managing director, William Murray PR & Marketing

Fibre is becoming the biggest comms opportunity in UK foodservice this year, and one businesses should maximise.

The M&S 2026 Health Trends report highlights fibre’s move into the mainstream: “Fibremaxxing is about strategically ‘maximising’ the fibre in your meals (like swapping white rice for brown or adding chia seeds to your lunchtime salad),” the report suggests.

Consumers are actively ‘fibremaxxing,’ and that creates a clear, timely story for operators and brands.

As a comms specialist I’m watching this because it’s simple to activate and easy to measure. Reformulate for texture and taste, build menu swaps that add clear grams of fibre, and tell the story in plain language.

Do that and you’ll drive trial and repeat visits.

Three quick, practical moves I’d prioritise for a comms strategy:

  1. Make it tangible: Always show grams of fibre per portion and a one‑line benefit.
  2. Lead with flavour: Frame fibre as a taste and texture win, not a compromise.
  3. Share what you doing: Join or lead the ‘fibre’ conversation, using your spokespeople to contribute to trend reports to drive maximum trade media pick‑up on what you are doing – and why.

If your brand can make fibre convenient and craveable, the commercial upside is real, and the comms lift will follow. Have you got the right launch narrative that wins attention ready to go? Can I help?