One of the joys of IFE is getting a first-look at NPD, seeing new and emerging trends, and of course, tasting the products from the disrupters shaping these trends.

Head of retail Becks spent three days scouring the show for the hottest products. She shares her top picks from IFE.

Pimp my Salad

Salad topping innovators Pimp my salad are a must try. They promise to take the everyday to the next level with a range of six topping flavours including coconut bacon (meat free), hemp parmesan (vegan) and spiced sprouted sunflower seeds. With a pop of crunch, and burst of bold flavours adding that umami touch to just about anything from salads, veg, pasta and soups to bowls of grains or rice they get a thumbs up from us.

Pukpip disrupt ice cream

Launching in the UK frozen food market, Pukpip is breaking the mould for frozen treats with their Real Frozen Bananas Dipped in Chocolate – the first product of its type set to disrupt the UK ice cream category.

Consumers are increasingly health conscious with research showing that 9 in 10 consumers want to eat more fruit and veg. But with the demands of modern life, it’s not easy to always eat well, get your 5-a-day and enjoy great taste.

And with tighter HFSS regulation Pukpip is giving retailers more opportunities to stock healthier, HFSS compliant options for consumers. Pukpip are kicking off their launch with a range of real frozen bananas dipped in a choice of milk chocolate, dark chocolate and coming soon – white chocolate. Delicious and healthy.

Healthy and indulgent

Continuing the theme of frozen and the combination of fruit and chocolate, Franui shared another show stopping product – its frozen raspberries dipped in white and milk chocolate, and dipped in white and dark chocolate. With both options we were sold on taste and flavour. Franui gives another example of HFSS compliant options for consumers.

Chips with a twist

And finally, the beloved mushroom which is still trending in 2023. And you can see why, thanks to its versatility, huge flavours and texture. It also has immunity boosting properties and is a great replacement for meat. We couldn’t get enough of mushroom based snack Favorips by Trustfarm. Delicious vegan Shiitake mushroom chips, where the mushrooms are grown in an eco-friendly way using climate-smart farming practices. One to keep an eye on.